Arnold Palmer Spiked
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MillerCoors, AriZona debut Arnold Palmer Spiked

BY David Salazar

Arnold Palmer, the half-iced tea, half-lemonade drink with the late golfer’s name, is getting an alcoholic upgrade. MillerCoors and AriZona Beverages have joined forces to bring the 5% alcohol-by-volume Arnold Palmer Spiked Half & Half to market. The product has launched in 24-oz. single cans and six-packs of 12-oz. slim cans.

“We’re excited to introduce drinkers to the spiked version of the classic Arnold Palmer. It’s the perfect drink to enjoy in the backyard or on the back nine,” Justine Stauffer, MillerCoors marketing manager for Arnold Palmer Spiked, said. “In creating Arnold Palmer Spiked we made sure it had the signature flavor combination of half iced tea and half lemonade that drinkers expect from the beloved original. And with that, we believe it is sure to become the new fan favorite.”

As part of its rollout, Arnold Palmer Spiked will be offered at various sporting events and music festivals this spring and summer. The company also will use select Topgolf locations nationwide as the sites of launch events alongside digital advertising and social media campaigns.

The company has launched a product locator on the Arnold Palmer Spiked website.

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Blue Bunny brings ice cream sundaes to the freezer

BY Gisselle Gaitan

Blue Bunny is venturing into the ice cream sundae territory with the launch of its new Load’d Sundaes. Made with premium ice cream that is specially crafted to be soft and ready to dig into, the products also contain everything consumers have come to love about the Le Mars, Iowa-based company’s signature treats.

This new lineup will contain chunky cookies, crunchy nuts, rich chocolate pieces and the signature candy B’s swirled together with syrups in a single-serve container.

“Load’d Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop,” Rachel Lukoff, senior brand manager for Blue Bunny, said. “Our team of sensory experts know that ice cream sundaes are one of consumers’ favorite ways to enjoy frozen desserts. We created Load’d Sundaes to give people a delicious, ice cream sundae experience they can grab and go or enjoy from the comfort of their own home.”

The new Load’s Sundaes flavors include:

  • Bunny Tracks contains vanilla ice cream, a fudge crackle swirl, chocolate-coated peanuts, and peanut butter bunnies topped with a caramel sauce and additional chocolate-coated peanuts and peanut butter-filled bunnies.
  • Chocolate Brownie Bomb features chocolate ice cream, fudge swirls, chewy brownies, fudge sauce and a sprinkle of fudge brownie pieces.
  • Cookie Crunch ‘N Fudge, which marries together fudge and cookies with vanilla ice cream, fudge-dipped cookie pieces and fudge bunnies.
  • Cookie Dough Co contains vanilla ice cream swirled with fudge, chocolate chip cookie dough, and fudge bunnies.

Additional flavors joining the sundae lineup include mint chocolate chunk, salted caramel pecan, peanut butter bunny and strawberry shortcake.

Beginning in April, the Load’d Sundaes will be available nationwide at major grocery and convenience stores in individually packaged 8.05-oz. sized cups that retail for $2.99.

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Kraft Heinz solves breakfast struggles with Just Crack an Egg

BY Gisselle Gaitan

Kraft Heinz is looking to help those in a bit of a breakfast rut find joy in the most important meal of the day, by unveiling their latest innovation — Just Crack an Egg. The product offers consumers an egg scrambled in just under two minutes. Coming in individual serving cups, the line contains a combination of diced vegetables, Oscar Meyer breakfast meat, Kraft Natural cheese shreds and Ore-Ida potatoes. All users need to do is crack a fresh egg into the cup, stir and microwave, the Chicago-based company said.

“We know that consumers aren’t happy with their current weekday breakfast options, and we saw an opportunity to reignite consumers’ love of a hot, filling breakfast,” Greg Guidotti, head of marketing at Just Crack an Egg, said. “Too often, their busy lives force them to make compromises and trade-offs around breakfast when it comes to taste, convenience and freshness. Just Crack an Egg bridges that divide, making it easy for them to have a savory breakfast scramble that can fit into even the fastest morning routine, any day of the week…all with just the crack of an egg.”

Just Crack an Egg will come in four varieties which include:

  • Denver, which features mild cheddar cheese, onions, green peppers and diced potatoes;
  • All American, contains uncured bacon, sharp cheddar cheese and diced potatoes
  • Ultimate combines sausage, mild cheddar cheese, onions, green and red peppers and diced potatoes; and
  • Rustic features turkey sausage, mozzarella cheese, mushrooms, onions, red peppers and diced potatoes.

Just Crack an Egg is available for purchase in the egg section at stores nationwide for the suggested retail price of $2.49 per cup. Further product information can be found on the product’s website.

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