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MillerCoors announces new top appointments

BY Alaric DeArment

NEW YORK MillerCoors, a joint venture between SABMiller and Coors Brewing, has appointed Andy England as chief marketing officer.

England became chief marketing officer of Coors Brewing in January 2006 after stints as vice president and general manager of snacks at Hershey Foods and as category vice president at Cadbury Schweppes’ Dr Pepper and 7Up unit.

Miller Brewing chief executive officer Tom Long will become president and chief commercial officer of MillerCoors, while the new partnership’s chief-executive position will go to Molson Coors chief executive officer Leo Kiely.

The joint venture, which antitrust regulators approved Thursday, is expected to increase competition for Anheuser-Busch, the largest brewer in the U.S. and second largest in the world in terms of sales. Some industry experts have speculated that Anheuser-Busch could come under pressure to mount a similar venture with Belgian brewer InBev, according to Bloomberg. InBev replaced Anheuser-Busch as the world’s largest brewer in 2006.

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Decas releases ‘super-charged’ fruit snacks for summer

BY Jenna Duncan

CARVER, Mass. Decas has released its Fruitaceuticals line of premium, all-natural, fruit snacks for children, “super-charged” with antioxidants.

“Parents who are looking for ways to help their kids develop healthy eating habits can get a big boost with Fruitaceuticals,” director of sales and marketing of Decas Botanical Synergies [maker of Fruitaceuticals], Dan Souza, said. “They help kids start to eat more fruits on a regular basis, and improve their daily nutritional intake as well.”

Fruitaceuticals are dried Cape Cod cranberries enriched with antioxidant-rich pomegranates or omega oils. They come in two varieties: PomaCrans, cranberries with pomegranate juice; and OmegaCrans, cranberries enhanced with cranberry seed oil and a uniquely balanced blend of omegas 3,6 and 9.

Fruitaceuticals can be eaten out of the bag, mixed into cereal or yogurt, or used as a topping on salads or ingredient in trail mixes.

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Sun Shower creates fruit, yogurt smoothies

BY Jenna Duncan

ORLANDO, Fla. Sun Shower, maker of juices and superfood smoothies has added Fruit ‘N Yogurt Smoothies to its lineup of drinks.

New Fruit ‘N Yogurt Smoothies are made with yogurt and Sun Shower fruit juices with the added benefits of Lifeguard Protection a supplement with amino acids, electrolytes and herbs in addition to essential vitamins and nutrients.

“Our all natural Fruit ‘N Yogurt Smoothies are unique to the health beverage market,” Chris New, founder, chairman and chief executive officer of NBI Juiceworks said. “By combining Sun Shower 100 percent juice with non-fat yogurt and Lifeguard Protection, our exclusive blend of nutrients and great taste is a one-of-a-kind healthy snack in a bottle. They are perfect for on-the-go consumers looking for a tide-me-over snack.”

Sun Shower Fruit ‘N Yogurt smoothies contain about 100 calories per eight-ounce serving. They come in four flavors: berry blast, orange passion, pina colada and strawberry banana.

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