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MillerCoors adds a cold-activated label to both sides of cans

BY Melissa Valliant

CHICAGO MillerCoors, the company who brought you beer “as cold as the Rockies,” is reinforcing its Coors Light slogan with new can labels that feature two cold-activated panels. Like the one-panel labels that were released last year, these feature Rocky Mountains that turn blue when cold enough to drink.

SABMiller and Coors Brewing merged over the summer, and managers of the combined corporation announced in Chicago last week that they anticipate these new cans will boost the beer’s reputation for being “The World’s Most Refreshing Beer.” The labels will be placed on all Coors Light cans, including their 10-ounce, 12-ounce, 16-ounce and 24-ounce, and will be hitting stores in April. MillerCoors will also be releasing Miller Lite aluminum bottles in 9-packs, which were designed to keep beer chilled for a longer period of time, throughout 20 test markets until the end of the year. 

Chicago-based Initiate Systems and its subsidiaries provide data management services to clients globally. More information is available at www.InitiateSystems.com. 

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Sam’s Club plans store specializing in products for Hispanic shoppers

BY Jenna Duncan

NEW YORK Wal-Mart announced to its investors on Tuesday that it will revamp the Sam’s Club concept slightly to appeal to Hispanic customers and open a “Mas Club” store that carries a variety of products imported from Mexico, such as candy, meats, produce, seafood and other items.

The announcement was made on the second day of Wal-Mart’s investors’ meeting in Bentonville, Ark.

Sam’s Club president and chief executive, Doug McMillon, said that rethinking store concepts and reaching out to customers was crucial because while Sam’s Club sales numbers were growing, but membership is not.

The first Mas Club is slated to open in early 2009 in Houston. A separate, new membership program with be initiated for Mas Club, independent of Sam’s Club, the company said.

Sam’s Club is also testing smaller format “neighborhood” stores in some markets, the company said.

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Del Monte prefacing launch of new products with ADA conference

BY Melissa Valliant

SAN FRANCISCO Del Monte, one of the United States’ largest food producers, is holding an ADA conference with their registered dietitian Laura Ali in order to promote the health benefits of their current and upcoming products.

Ali will be offering recipe samples to show attendees how to incorporate more vegetable servings into their daily intake.

New Del Monte products include Del Monte Superfruit snacks, Del Monte Fruit Naturals apples and oranges, red grapefruit bowls, no salt added diced tomatoes with basil, garlic and oregano, and 50 percent less salt corn.

“The Company’s presence at the ADA conference calls attention to the healthfulness of our fruit and vegetable products­ from our Fruit Naturals products, which are an important source of vitamin C, to our reduced salt and no salt added vegetable products,”Ali said. “These convenient, great-tasting products make it easy to get the four-and-a-half cups of fruits and vegetable MyPyramid recommends as part of a daily diet.”

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