Millennium Health, Mark Wahlberg Youth Foundation tackle teen drug abuse with new film
SAN DIEGO — Millennium Health and the Mark Wahlberg Youth Foundation have announced the availability of a short film, “If Only,” about the dangers of youth misuse and abuse of prescription drugs. The film and a discussion toolkit are now available online as a component of the Drop Them Off campaign that launched earlier this year. “If Only,” which premiered in Tewksbury, Massachusetts, and San Diego, aims to increase awareness among teenagers, parents and the public about the importance of ensuring safe use, storage and disposal of prescription drugs.
“Prescription drug misuse and abuse has reached epidemic proportions in the United States, and this film illustrates the danger this poses to youth today,” Brock Hardaway, CEO Millennium Health, said. "We are taking a grassroots approach to providing information about the problem, steps to safely use, store and dispose of prescription drugs, and materials that empower adults to initiate discussions with young people about the dangers and consequences of misusing prescription drugs.”
“As the film ‘If Only’ shows, it's critical that every parent and teen know the dangers that prescription drugs pose in every neighborhood, in every city,” said James Wahlberg, executive director of the Mark Wahlberg Youth Foundation. “Through our partnership with Millennium Health, we are giving adults new tools that will help them take action to prevent kids from accessing prescription drugs, and to help them have necessary and effective conversations with kids about the issues.
Millennium Health and the Mark Wahlberg Youth Foundation launched the Drop Them Off campaign in collaboration with the Partnership for Drug-Free Kids' Medicine Abuse Project. The campaign aims to help educate parents, youth and the public about the dangers of youth misusing and abusing prescription drugs by encouraging proper use, storage and disposal to curb access.
PrescribeWellness creates new learning tool for pharmacists
IRVINE, Calif. — PrescribeWellness on Tuesday announced the launch of their online learning resource for community pharmacists called PrescribeWellness University.
“One of our initial goals was to transition from a webinar-based training model to an on-demand learning model, where we would make our resources accessible at all times. This way, the pharmacy’s staff members can use it whenever they want,” Grace Gavin, director of training at PrescribeWellness, said. “By tailoring our training program to the busy lifestyle of a community pharmacy’s staff, we believe we can improve their engagement and adoption of best practices.”
PrescribeWellness University was created to provide online training tools and resources for community pharmacists and other members of the pharmacy’s staff. The educational platform will include on-demand training tools and virtual curriculum to help inform community pharmacists on how to improve medication adherence and Star Ratings.
The resource library will initially include: quick-reference guides, product user guides, video tutorials, full-length training videos and patient-facing marketing materials.
McKesson improves patient outreach with new call center
SCOTTSDALE, Ariz. — McKesson Patient Relationship Solutions, a division of McKesson Corporation, on Tuesday announced the expansion of its patient engagement and support capabilities with a second Contact Center near Atlanta, Ga. The new location builds on the capabilities of MPRS’ existing Contact Center at its headquarters in Scottsdale, Ariz.
The expansion is designed to accommodate significant growth in demand for its Behavioral Call Campaign offering, which leverages interactive behavioral conversations with patients to help increase engagement and improve medication adherence. The expansion also supports growth in MPRS’ core co-pay savings programs as well as new innovative platforms to further advance patient adherence.
“This expansion is a direct result of the increasing need for our pharmaceutical and medical device manufacturer clients to uniquely connect with their patients through both inbound and outbound conversations to support patient needs,” said Jennifer Richard, director of contact center operations at MPRS. “Our continued growth allows us to leverage our expertise to consistently deliver award-winning customer service to our existing clients. In addition, it supports the implementation of innovative new campaigns that incorporate proven and sustainable patient engagement tactics that deliver positive ROI.”
Traditional call centers have primarily provided responses to simple questions from patients about their medications; however, the ability to create lasting behavior change was limited. Recent research commissioned by MPRS showed that patients are less interested in receiving general information about their condition and more interested in personalized communications. Specifically, 86% of patients desired live agent phone support and 83% desired face-to-face pharmacist coaching and support. With dynamic, two-way conversations, McKesson’s Contact Center agents have successfully delivered personalized and targeted messaging that improved the patient experience, medication adherence, and ultimately health outcomes.
“The significant growth of our Contact Center capabilities this year demonstrates that pharmaceutical and medical device brands increasingly value a two-way dialogue that is integrated with their patient support strategy,” said Derek Rago, VP/general manager, MPRS. “Leveraging both our co-pay support programs and our proven behavioral coaching platform provides our clients with an integrated brand experience and allows us to support the patient holistically, addressing behavioral as well as cost-related barriers to adherence.”
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