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Mike’s Hard Lemonade to introduce Winter Grab Bag for holiday season

BY Allison Cerra

SEATTLE — Mike’s Hard Lemonade is gearing up for the 2012 holiday season with the launch of its first-ever, limited-edition holiday variety pack.

Dubbed the Winter Grab Bag, Mike’s Hard Lemonade said the 12-count variety pack, which features 11.2-oz. glass bottles, will include winter blackberry, cranberry lemonade, as well as a brand new flavor, hard chocolate cherry, which only will be available in the limited-time variety pack.

"We pride ourselves on bringing unique flavors to consumers who rely on us to give them truly different and refreshing options in the beer aisle," Mike’s Hard Lemonade chief marketing officer Andy Horrow said. "Additionally, our retailers have been asking for this; through our Winter Grab Bag variety pack displays, we’re going to help them make incremental Mike’s sales this season."

The Mike’s Hard Lemonade Winter Grab Bag will carry a suggested retail price of $15.99 to $17.99, which will vary by market.

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PhRMA: More than 100 drugs under development for mental illnesses

BY Alaric DeArment

WASHINGTON — Nearly 200 drugs for mental illnesses are under clinical development or under review by the Food and Drug Administration, the largest trade group for the drug industry said Thursday.

The Pharmaceutical Research and Manufacturers of America released a report listing 187 drugs, including 52 for depression, 37 for schizophrenia and 26 for anxiety disorders.

"Mental illnesses do not discriminate and can have a profound impact on people’s lives," PhRMA president and CEO John Castellani said. "They come in many different forms and impact patients in many different ways. That is why biopharmaceutical research companies are working on new and better paths of treatment for patients battling these disabling conditions."


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Bellaboo skin care, Ulta kick off ‘Sing for Self-Esteem’ campaign

BY Antoinette Alexander

NEW YORK — Bellaboo, an Australian skin care brand for teens and tweens, has kicked off a national campaign, powered by retailer Ulta, that aims to discover new music talent and supports positive self-esteem among teens.

Bellaboo launched at Ulta stores in May as part of the retailer’s new tween/teen beauty space.

The campaign is centered around an online "Sing For Self-Esteem" singing competition, whereby budding artists submit a video recording of their interpretation of the newly penned self-esteem anthem.

One winner will be receive an iTunes release of their professionally-recorded version of the song; an Ulta Beauty $500 gift card; a tour of the winner’s closest Ulta store to help the winner with their selections; and the chance to perform live at a grand finale event in their honor, hosted by "High School Musical" star and United Nations Youth champion Monique Coleman.

"The Bellaboo Girl" song is a self-esteem anthem, written and produced by celebrated song writer/producer James Hollands. He wrote the song after discovering Bellaboo and its mission around promoting positive teen esteem. Hollands has a passion for helping youth internationally. He penned the song and sent it as a gift to Bellaboo president Snezna Kerekovic.

The idea of empowering youth around self-esteem via music and this song was organic, so Kerekovic decided to give it back to young people as a means of encouraging their own positive self-esteem, as well as helping spread the message on the issue.

The competition launched on Facebook.com/Bellaboo on July 12. Video entries will be posted on Bellaboobabe Facebook page and are open to public voting to select the top 10. The top 10 will face a panel of music industry judges to pick the top three. The top two finalists will be selected after another bout of public voting.

The two finalists will be flown to Los Angeles for the grand finale event hosted by Coleman, where they will perform the song live to an audience of judges, invited celebrities and the public.

For more information about the competition click here.

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