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Mike and Ike Mummy’s Mix looks to scare up candy aisle

BY Allison Cerra

BETHLEHEM, Pa. — Just Born has expanded its Mike and Ike brand with the launch of Mike and Ike Mummy’s Mix.

Featuring lemon, orange, grape, lime and raspberry-flavored candies, the limited-edition treat is available in a variety of sizes, including a 5-oz. box ideal for trick-or-treaters.

Mike and Ike Mummy’s Mix can be found in supermarkets, mass market retailers and drug stores nationwide.

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BeneCard PBF appoints EVP pharmacy services

BY Allison Cerra

ORLANDO, Fla. — BeneCard PBF announced that it has appointed a new EVP pharmacy services.

The prescription benefit facilitator said Bill Wolfe will be responsible for leading BeneCard PBF’s clinical, compliance, sales and business informatics groups. Prior to joining BeneCard PBF, Wolfe served as president of pharmacy benefit manager Catalyst Health Solutions, which merged with fellow PBM SXC Health Solutions in July. Prior to his tenure at Catalyst, Wolfe also worked at Rite Aid, last serving as SVP managed care and government affairs for the company.

"Bill has over 25 years of managed care and pharmacy benefit experience and is a recognized and highly regarded leader in the prescription benefits industry," BeneCard PBF chairman of the board Kenneth Ullman said. "He will help guide BeneCard PBF in moving forward as a change agent in the dynamic landscape of health care and we are excited to have Bill join our team."


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Walgreens, Taylor Swift partner on in-store merchandising set in anticipation of new album ‘Red’

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Monday announced the launch of the "Taylor Swift Store at Walgreens," which will market a wide array of products from the six-time Grammy winner’s branded merchandise line. Walgreens and select Duane Reade locations will provide a comprehensive, in-store selection of Taylor Swift music and merchandise.

The items will be available for purchase chain wide beginning the week of Oct. 8. The Taylor Swift-branded merchandise will incorporate artwork from her soon to be released album, "Red."

"Our relationship with Taylor provides customers with convenient access to her broad range of merchandise enabling them to show their support for her," stated Joe Magnacca, president of daily living products and solutions for Walgreens. "This unique offering is another way we are delivering on our mission to make health and happiness simpler, easier and within reach for everyone on a daily basis."

"I look forward to sharing my music and merchandise with my fans, and making it easier for them to pick up their favorite items when visiting Walgreens or Duane Reade stores," Swift said.

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