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MGM Home Entertainment to releases two DVDs

BY Drug Store News Team

LOS ANGELES MGM Home Entertainment is set to bring romance and action to consumers everywhere with the release of two direct-to-video films.

“The Other End of the Line”, a story about an unexpected relationship between a charming New York executive and a call center employee based in Mumbai, is set to be released March 31.

“Into the Blue 2: The Reef”, a sequel to the box office hit about two aspiring treasure hunters, continues as the duo cross paths with a wealthy couple and uncover their true motives. The unrated film will be released April 21.

The full-length feature films have a suggested retail prices of $27.98 and $26.98, respectively.

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Rite Aid launches heart health guide

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Monday partnered with the American Heart Association and its “Go Red for Women” campaign with the introduction of a “get heart smart” 12-page guide on heart health at its pharmacies nationwide and interactively through the retailer’s Web site through March 28.

 The pamphlet, developed in conjunction with the AHA experts, helps explain how to identify risks for heart disease; the numbers behind heart disease, including body mass index, cholesterol, blood pressure and blood sugar; how to differentiate symptoms of a stroke from a heart attack; and healthy lifestyle tips.

To further bolster the fight against heart disease, Rite Aid again is raising money for American Heart Association’s “Go Red for Women” campaign, which aims to debunk the myth that heart disease is a “man’s disease” and to reduce the risk of coronary heart disease and stroke in women by 25% by 2010.

Rite Aid associates nationwide will sell red dress pin-ups throughout February for donations of $1 or more. In return, customers will receive coupons for heart healthy products and other items. Customers who buy $30 worth of select heart-related products will receive a “Heart and Soul” T-shirt through Rite Aid’s Single Check Rebate program. Special heart-healthy displays also are in stores featuring products such as aspirin and fish oil that may boost heart health.

On Feb. 6, Rite Aid associates across the country will “Go Red for Women” and show their support for the program by wearing red and donating to the American Heart Association.

Rite Aid’s focus on heart health is part of its yearlong commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics including diabetes, allergy awareness, skin care, oral health and weight management.

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HealthiNation to offer video catalog on Verizon Hub

BY Alaric DeArment

NEW YORK HealthiNation, a company that makes health and wellness videos, announced that it will offer its catalog on Verizon Hub.

HealthiNation said Verizon Hub provides users with a touch screen with on-demand access to services and information over a broadband connection.

“We are thrilled to have HealthiNation’s consumer-friendly health videos delivered to the home through the Verizon Hub,” HealthiNation president and CEO Raj Amin stated. “The home phone can now be an outlet for high-quality health information in kitchens across America.”

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