Method introduces new gel body wash
SAN FRANCISCO — Just in time for summer's long days full of sun and sand, Method is launching a new product to help consumers beat the heat.
Method Products has unveiled a new line of gel body wash. Enriched with avocado extract + vitamin E, the biodegradable formula lathers into velvety suds. Boasting four vivid fragrances—including longtime hand wash favorites waterfall (blue), green tea + aloe (green) and mandarin mango (orange) plus new addition lilac blossom (purple)—refreshing body wash is now available for $5.99 at Target and target.com.
"We're passionate about bringing the clean ingredients, responsible packaging and beautiful design we're known for in cleaning products into personal care," said Lucy Seche, method's director of body. "The addition of refreshing body wash expands method's offering in the body wash aisle — deepening our commitment to making naturally derived hand and body washes at an accessible, everyday price. These new additions mean we have even more formulas, fragrances and colors to fall in love with this season."
Additional features and benefits include:
• specially designed pull-top cap for quick and easy dispensing
• formula free of dirty ingredients like parabens, phthalates, triclosan and EDTA
• 100% recyclable bottle made from recycled plastic (PCR)
• never tested on animals + contains no animal by products
Method has also launched a new moisturizing body wash in coconut milk. It can be found alongside the rest of method's moisturizing, refreshing and foaming body wash lines at Target and target.com for $5.99.
SC Johnson acquires popular Babyganics brand
SAN FRANCISCO — Private equity firm VMG Partners has sold a rapidly growing brand of personal care for families to SC Johnson.
Founded in 2004, Babyganics is a lifestyle brand offering family-focused products including skin care, bath care, sun care, insect repellent, oral care, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.
"The Babyganics brand has emerged as a true leader in the pursuit of providing unique and innovative products for today's parents and their children,"said Kara Roell, managing director of VMG. "VMG is extremely appreciative of the partnership built with Kevin Schwartz and Keith Garber, the leaders of Babyganics, and of the collaboration, creativity and exceptional performance of the entire Babyganics team in redefining the well-baby category."
Babyganics represents the second exit in VMG's second fund, following quickly after the sale of Justin's to Hormel Foods. VMG's other brands include Health Warrior, Kernel Seasons, KIND Healthy Snacks, Natural Balance, Nature's Bakery, Pretzel Crisps, Perfect Bar, Quest, Spindrift, and Vega.
Charlotte Tilbury cosmetics launches first fragrance with help from Kate Moss
TORONTO — Celebrity makeup artist Charlotte Tilbury is adding a fragrance to her beauty product portfolio.
Tilbury announced she is launching Scent of a Dream in August. Kate Moss has signed on to be the scent's beauty ambassador.
"I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you," Tilbury said. "I believe consumers can use Scent of a Dream to create an emotional pathway."
The Charlotte Tilbury line of 100-plus beauty products is available for purchase at Net-A-Porter.com, Nordstrom, BeautyLish.com and other retailers. The company says the fragrance will have even wider distribution by September.