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Metamucil enters year-long wellness partnership with the City of Memphis

BY Michael Johnsen

CINCINNATI — This summer, Procter & Gamble's Metamucil underwent an evolution to become part of a full line of wellness products called Meta, which aims to give consumers simple solutions to be healthy from the inside out. Meta believes that making one small change can lead to good things — resulting in a “Meta Effect” — and the brand is challenging Americans to put that philosophy to the test through a year-long wellness partnership with the City of Memphis and a national sweepstakes hosted on the Meta Facebook page.
 
While Memphis has found itself ranked as the unhealthiest city in America, this headline doesn’t define or limit the city known as the home of the blues and delicious BBQ, P&G noted. Memphis is a community determined and ripe for change, and it is starting with the idea of taking small healthy steps to inspire good things.
 
“Memphis has seen great revitalization in recent years, but we still need to work on making better health an attainable goals for everyone,” said Mayor A C Wharton, Jr. “I believe Memphis is a city of action and I know this community will rise to the challenge. One of the leading regional health community based organizations, Common Table Health Alliance (CTHA), is helping Meta usher in this journey of wellness by providing on-the-ground support for this year-long transformational program.”
 
“Our goal is to not only motivate the people of Memphis, but also to inspire the rest of the country to achieve a lifetime of healthy habits one step at a time,” said Patrick Lockwood-Taylor, VP, general manager of North America Personal Health Care at P&G. “Over the next year, we’ll report progress made in Memphis and continue to support Americans with wellness solutions that are easily incorporated into their lives.”
 
Together with brand spokesperson Michael Strahan and Latreal “La” Mitchell, Strahan’s personal trainer, all Americans will have the chance to experience their own "Meta Effect." Visit Facebook.com/MetaWellness1 in October and November to share a small health step and be entered in The Meta Effect Sweepstakes.
 
To kick off the partnership, Meta and CTHA will join forces with MEMFix: Edge, a one-day, community-driven effort to imagine an invigorated Edge District, roughly defined as the area within a quarter-mile radius of the Marshall Avenue/Monroe Avenue intersection.
 
Livable Memphis and its many community partners are working with the local businesses, residents and other stakeholders in the Edge to develop temporary redesigns of Marshall Avenue and activation of various vacant storefronts, while presenting live music, mobile food and retail, and other programs and activities to represent the potential of this area to visitors from Memphis and beyond. MEMFix: Edge will take place on Saturday, Oct. 18 from 10:00 a.m. – 8:00 p.m.
 
Attendees can expect to participate in activities including: a wellness lounge; cycling studio; sampling station; and an opportunity to meet with La Mitchell for fitness and nutrition advice.
 
In addition to the kickoff event, Memphis residents can look forward to motivational and healthy activities throughout the year like pop-up wellness stations, as well as cooking demos at local farmers markets. Meta will also provide product samples so Memphians can experience their own “Meta Effect.” At the end of the year, Meta will reward Memphis residents for their positive changes with a surprise permanent wellness installation.
 
Common Table Health Alliance, formerly Healthy Memphis Common Table, is a regional health and health care improvement collaborative. Common Table Health Alliance is made up of community partners — organizations, coalitions or individuals dedicated to improving health and well-being in the community and achieving health equity.
 
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Starbucks to launch mobile ordering

BY Marianne Wilson

SEATTLE — Starbucks Coffee Company continues to extend its mobile offerings. The coffee giant will launch mobile ordering in its locations in the Portland, Ore., area by year end, with a full rollout nationwide in 2015.

The mobile-order app will enable customers to place orders in advance of their visit and pick them up at their selected Starbucks location.

“Mobile ordering will deliver convenience, frequency and speed of service and over time, become the fastest and easiest way for customers to order, pay and pick up their purchases,” the company said in a statement.

 Starbucks made the announcement at its Leadership Experience conference in Seattle. In remarks, CEO and president Howard Schultz cited a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" last holiday season.

"Since that time, we have been focused on radically redefining the Starbucks retail experience for our partners, customers and stores," Schultz  stated. “As a result of the work we’ve done, Starbucks is poised for a great holiday–our innovation pipeline is strong and we have a number of initiatives ready to launch during the holiday and into calendar 2015 and beyond.”

Starbucks will offer 100 different designs of gift cards during the season. The chain is also launching a holiday promotion whereby a select number of customers can win “Starbucks for Life” by simply swiping their Starbucks Card or paying with their mobile device.

“This is the first time we have ever offered customers something of this magnitude and what better way than to anchor it with our renowned Starbucks Card program,” said Sharon Rothstein, Starbucks executive VP and global chief marketing officer.

On Dec. 5, Starbucks will open the first-of-its-kind interactive Starbucks Reserve Roastery and Tasting Room dedicated to roasting, coffee education and increased availability of their fast-growing small-lot Starbucks Reserve coffees. The consolidation of small-batch roasting will allow the company to expand their Starbucks Reserve coffee line to 1,500 locations globally as well as open over 100 stores designed to highlight these rare coffees exclusively.

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Pillar Rock USA launches JetRyte, a nutritional supplement formulated to combat jet lag

BY Michael Johnsen

GREAT NECK, N.Y. — Pillar Rock USA recently introduced JetRyte, a nutritional supplement formulated to combat jet lag. 
 
Suffering from jet lag is a common temporary disorder, resulting from air travel of two or more hours. Now travelers can fight the effects of jet lag with an effervescent tablet. The JetRyte tablets, designed to fit into any water bottle, will dissolve in two minutes or less. Ingredients include sodium, potassium, vitamins B-6, B-12 and C, magnesium, melatonin and other nutrients combined with a citrus flavor. 
 
Each JetRyte package contains three tablets and a pair of earplugs, and retails between $4.99 and $5.99. 
 
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