HEALTH

Metabolife releases diet aid to help keep the weight off

BY Michael Johnsen

NEW YORK Metabolife last week launched part two of a two-stage weight loss program called Break Through, a dietary supplement designed to help people who’ve lost the weight keep it lost.

“Eons before we had artificial shelter and heating and cooling environments, our bodies were built to survive a naturally harsh environment and scarcity of food due to seasonal changes and nomadic moves from one place to another,” stated Greg Grochoski, Metabolife chief science officer. “Even today, an initial weight loss signals the body to go into a conservation mode as it biologically expects winter or a move to a scarce food area.  We are built to conserve fat to protect the internal organs until spring arrives or the situation changes. This ‘rebound’ is therefore a natural reaction, but a problem in today’s world, when we lose weight for different reasons. We found that we can keep thermogenesis (an aspect of metabolism) at a higher, stabilized and healthy rate for a full eight weeks which can help the body continue to slough off excess fat.”

“In our clinical trials at the University of Copenhagen, we started with a group of 80 obese individuals who lost a significant amount of weight on a hypocaloric diet,” a doctor who led the study, Soren Toubro, said.  “The effect of adding our compound was a sustained increase in thermogenesis for eight weeks combined with an improved reduction in fat mass. The results of the double blind study are exciting because we were able to maintain the metabolic increase from week one to week eight.”

Break Through conains a patent-pending combination of key nutrients such as green tea, caffeine, cayenne and the amino acid L-Tyrosine, the company reported. Suggested retail price is $29.99.

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HEALTH

Data shows use of Alli could also impact household members’ habits

BY Jenna Duncan

PHOENIX and PITTSBURGH New data released during proceedings at this year’s Scientific Meeting of The Obesity Society said that people taking FDA-approved weight-loss pill Alli also tend to make healthier grocery shopping decisions, a trend that is positively influencing families.

A 26-week study reviewed the shopping habits of 15,156 households in which one or more members were taking Alli. The study showed that shoppers in these households were also purchasing items such as cereals, diet control bars, multi-vitamins and yogurt, among other “healthy” options.

Study co-author, Rebecca Reeves, of Baylor College of Medicine, said, “What is so unique and exciting about the data in this abstract is the evidence that people taking Alli made changes in their purchase patterns toward healthier foods. These data show that households purchasing Alli more than once increased their buying of healthier products compared to the previous year.”

The National Institutes of Health have reported that about 65 percent of U.S. adults are obese or overweight. Persons dealing with too much weight are more likely to face health problems such as heart disease, hypertension and type 2 diabetes, the National Institutes said.

Taking Alli, combined with a low-calorie, encourages healthy, modest weight-loss, maker GlaxoSmithKline has said.

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Aisle7 launches new programs to manage store planning

BY Michael Johnsen

PORTLAND, Ore. Aisle7 (formerly Healthnotes), will unveil its new flagship product: Aisle7 IN-STORE 2009 on Tuesday, the company announced.

Featuring interactive shopping guides, easy-to-use shopping tools and a new suite of applications, retailers are able to engage shoppers on several top-of-mind issues for the consumer, notably wellness, sustainability and saving money.

Aisle7 IN-STORE 2009 features a new campaign-driven architecture allowing retailers to create unique wellness campaigns that match their own marketing calendars and allow them to deliver relevant shopping ideas and targeted messages in high-margin departments throughout the store. 

“Shopper marketing is the fastest growing segment of retailers’ marketing budgets and grocers are in need of flexible, customizable, storewide programs that can amplify their marketing messages and brand,” stated Jeffrey Beyer, Aisle7 chief executive officer. “Our solutions help retailers capitalize on this growing trend by inspiring new ideas and driving incremental sales.”

To help retail marketers engage shoppers, align marketing initiatives and leverage existing investments, Aisle7 IN-STORE 2009 provides a new suite of applications and customization options that extend the base program, including:

• Aisle7 Brand allows retailers to customize programming and directly integrate marketing initiatives for additional leverage and consistency;

• Aisle7 Promote delivers a contextual marketing solution to promote private label, store programs and promotions alongside engaging, relevant content;

• Aisle7 Scan provides shoppers relevant product information, product tips and cross-sell suggestions with a simple bar code scan;

• Aisle7 Locate allows shoppers to locate products throughout the store through an integrated planogram;

• Aisle7 Target integrates with retailers’ existing loyalty programs to present shoppers with targeted shopping ideas, offers and wellness tips.

“In today’s competitive environment, retailers need to make it easy to connect shoppers with their products,” added Robert Johnson, president of TreoSystems. “We are excited to be working with Aisle7 to offer retailers integrated item locator solutions to help shoppers find the products they’re looking for, along with relevant promotions and cross-sell recommendations that can drive additional sales.”

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