HEALTH

MetaboLife launches two-stage weight-management program

BY Michael Johnsen

NEW YORK MetaboLife on Tuesday unveiled its national “You Deserve” advertising and marketing campaign to herald its new, two-stage weight management program.

Promoting a healthy lifestyle, including diet, nutrition and exercise, the program highlights the newly reformulated MetaboLife Ultra, which contains ingredients clinically-tested to assist with healthy weight loss by reducing body fat and curbing appetite, as well as four other weight management products.

“Our primary goal is to convey the message that MetaboLife gives you the help you need to lose weight and maintain your success to get the life you desire … and deserve,” stated Niki Simoneaux, director of brand marketing for MetaboLife. “The campaign focuses on positioning MetaboLife as a weight-management program that make sense in today’s fast-paced world while recognizing that most people need a little help in losing weight and maintaining a healthy weight. Plus, it’s effective, convenient and easy-to-use.”

As part of the advertising and marketing campaign, MetaboLife created MLifeSupport, a section of its new web site www.metabolife.com and an online community support system to help customers achieve their goals. The new site offers support and guidance, allows users to share success stories and get encouragement from peers, get advice from experts, organize goals, plan healthy meals using the recipe section and obtain fitness tips from weight management experts.

“Our message is very straightforward: MetaboLife is all new and features a revolutionary, easy-to-use two-stage program that includes five products, online support and an online community to help you lose weight,” Simoneaux said.

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New Winn Dixie software credits eligible purchases to FSA, HSA

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie May 16 announced the grocery chain would employ upgraded software will make it easier for customers to credit appropriate over-the-counter and prescription medicines to their flexible-spending or health-savings accounts by identifying eligible products, charging them directly to the person’s FSA or HSA account, and then automatically subtracting that amount from the total owed for all other purchases

Formerly, customers using HSA/FSA cards to purchase these items had to pay for them at the pharmacy and then go to the regular checkout lanes to pay for the remainder of their items.

“This is all about making the shopping experience better for our customers,” stated Robin Miller, Winn-Dixie’s director of communications. “This service enhancement also provides a separate listing and total cost of qualifying purchases on the register receipt, which is helpful for many customers. We are very pleased to be able to offer this added convenience, especially in these challenging economic times.”

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Unilever touts efficacy of new appetite-suppressing milkshake

BY Alaric DeArment

GENEVA Unilever has developed a new appetite suppressant that traps the gas from food to create the feeling of satiety, the company announced Wednesday.

Research showed the suppressant, which comes in the form of a milkshake-like drink, is more effective than Unilever’s Slim-Fast drinks.

Researchers tested the drink on 24 subjects at breakfast, giving one group the new drink and the other group the regular Slim-Fast drink. Subjects given the new drink responded that they felt fuller at different intervals over the four-hour test.

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