BEAUTY CARE

Merlot Skin Care to expand offerings, update packaging

BY Antoinette Alexander

EL PASO, Texas Merlot Skin Care, a natural grape-seed-based skin care brand sold at Walgreens and Ulta, is celebrating its 10-year anniversary in 2011 with new product launches and new packaging.

"Merlot is a brand that knows the power of natural grape-seed antioxidants can be used to achieve beautiful skin," stated Wayne Beckley, founder and CEO of Merlot Skin Care."We are proud that our moisturizer has become a staple of so many women’s daily beauty routines."

 

For 10 years, the family-run, Texas-based brand has maintained its commitment to cruelty-free products made in the United States. In 2006, Merlot launched Moonlight Radiance night cream for wrinkle reduction and skin firming. A year later, Merlot followed up with the release of a hand cream plus sanitizer. Now for 2011, the company is launching three new products:

  • 3-in-1 blemish/acne treatment, which is a cleanser, toner and blemish treatment in one bottle. The retail price is $17.
  • Body butter with natural grape-seed antioxidants to help protect skin from environmental pollution. The retail price is $9.99.
  • Chin Up neck-firming cream, which is designed to tighten and firm skin in the chin and neck area. The retail price is $12.99.

The brand’s new purple and gold packaging will hit shelves in early 2011.

 

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Shining up lips sensationally

BY DSN STAFF

NEW YORK —Judging by the sales numbers, the overall lip gloss category has lost some of its luster. However, that couldn’t be further from the truth for Maybelline New York’s Shine Sensational lip gloss.

The Shine Sensational collection, which is comprised of 18 shades, like Cocoa Fever, Crazy for Caramel and Berry Dazzle, has been a hit among beauty mavens.

The collection launched in January 2010, and, according to the 12-week data ended Sept. 5 from SymphonyIRI Group, sales soared to $2.3 million, taking the No. 2 spot behind L’Oréal’s Infallible lip gloss. For the 52 weeks ended Sept. 5, sales totaled more than $7.5 million across food, drug and mass (excluding Walmart, club stores and gas/c-stores).

Shine Sensational lip gloss features undiluted pigments for crystal-clear color and has fruit nectars to enhance taste and provide shine.

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Shopability, new products save face at drug, mass

BY Antoinette Alexander

Sales of face and eye makeup have been on the rise in the mass market thanks, in part, to product innovation, cash-strapped shoppers buying more mass beauty brands and a greater effort by pharmacy retailers to make the beauty space a posh shopping environment.

According to data provided by SymphonyIRI Group, sales of facial cosmetics (e.g., blush, bronzer, foundation and concealer) rose 5.7% to more than $236 million, as sales of eye makeup rose 8.7% to roughly $267 million for the 12 weeks ended Sept. 5, across food, drug and mass (excluding Walmart, club stores and gas/c-stores).

Among the biggest launches to grace the beauty wall will be Maybelline New York’s new FitME! Collection. This collection, which will hit retail shelves in January, not only features the brand’s largest range of shades to date, but also introduces a new “fitting process” for women when choosing shades. The FitME! cosmetics wall will feature a “Fit Finder” tool making it easy for women to find the right shade of foundation, as well as the corresponding shades of concealer, powder and blush. The wall is segmented into rows, each representing an intensity (e.g., light, medium or dark).

Revlon not only recently introduced its Almay One Coat Dial Up mascara, which has an adjustable dial so consumers can achieve full, fuller or fullest lashes, but also has expanded its Almay Smart Shade franchise with a new anti-aging concealer, which adjusts to skin tone.

Revlon recently launched its Revlon Grow Luscious mascara with a lash-enhancing formula. According to Revlon, 96% of women using the mascara saw instantly longer, fuller, lusher lashes.

There’s also the new Rimmel London Lash Accelerator mascara from Coty. Its Grow-Lash complex promises lashes will look up to 80% longer instantly and, after 30 days of continued use, will appear up to 117% longer.

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