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Merck appoints EVP and president of consumer health care

BY Antoinette Alexander

WHITEHOUSE STATION, N.J. Merck & Co. has appointed former Johnson & Johnson executive Bridgette Heller to serve as EVP and president of consumer health care, succeeding Stanley Barshay, who had postponed his planned retirement to serve in a transition role following the merger of Merck and Schering-Plough.

Effective March 1, Heller will report directly to Richard Clark, Merck’s chairman, president and CEO, and will serve on the company’s executive committee.

Heller will leverage Merck’s consumer products brands to capitalize on new growth opportunities, including expanding the consumer business in markets outside the United States. Merck’s Consumer Health Care division includes a variety of household names, including Afrin, Claritin, Coppertone, Dr. Scholl’s, MiraLax and Lotrimin.

Heller most recently served as president of Johnson & Johnson’s Baby Global Business Unit, a post she held since 2007. Prior to that, she was Johnson & Johnson’s Global president, Baby, Kids and Wound Care. While at Johnson & Johnson, Heller led a global team across all functions of the business unit with worldwide revenues of more than $2.5 billion.

Before joining Johnson & Johnson, Heller was founder and managing partner at Heller Associates from 2004 to 2005, where she provided consumer-centric growth strategies for companies outside of the traditional consumer packaged goods arena. Previously, Heller was CEO and chairman of the board for Chung’s Gourmet Foods, the second largest U.S. egg roll manufacturer. Before that, Heller served as executive VP and general manager of the coffee division at Kraft Foods.

Prior to that, Keller held a variety of managerial roles at Kraft since 1985.

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Praise the Lord and pass the clinics

BY Rob Eder

“Moreover, low-cost, convenient clinics offer the best solution for improving access to care for the uninsured, individuals without primary care physicians and workers in need of routine care.” That’s how National Center for Policy Analysis senior fellow Devon Herrick concluded his recent white paper, dated Jan. 14, 2010, “Retail Clinics: Convenient and Affordable Care.”

Hallelujah—someone in Washington finally gets it.

The other NCPA—a nonprofit, nonpartisan think tank, whose self-described mission is “to provide private sector, free-market solutions to public policy problems”—counts the Roth IRA and health savings accounts among its key policy achievements.

According to Herrick’s research, of 119 million emergency-room visits each year, 55% of them are for non-emergencies. Further, a 2006 survey of California hospitals reported that 46% of ER patients thought they could have been treated by their primary physician if they could have gotten an apppointment.

Herrick also pointed to a recent analysis from Minnesota health officials, which measured providers in the state on the appropriateness and quality of care in the treatment of two of the most common ailments in children: colds and sore throats; MinuteClinic NPs outscored primary care physicians 91% to 86%.

The NCPA holds a lot of hope in the ability of retail clinics to lower costs and improve health care; among its policy positions, the group believes retail clinics should be included in HSAs.

Herrick’s white paper came out too soon to include the recent results of the Take Care Health/Gallup patient engagement study. Drug Store News is the first media outlet to publish the results. Two key takeaways from the story that starts on page 1: Take Care, according to the Gallup study, “strongly engages” 3-out-of-4 of its customers, while the typical Gallup client scores only 1-out-of-5; Take Care’s same-clinic patient counts are up 60% versus last year.

The complete Take Care/Gallup white paper will appear in its entirety in the March edition of The Drug Store News Group’s Retail Clinician magazine.

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Reporters Notebook

BY DSN STAFF

Supplier News

Unilever’s Dove brand dove into the men’s grooming segment with its new Dove Men+Care collection available at retail in December 2009. The collection includes three varieties of body and face wash:

Clean Comfort, which is a cleansing gel that easily rinses off with a mild formula;

Extra Fresh, which is a cleansing gel that easily rinses off, with a touch of menthol for a cooling sensation; and

Deep Clean, which is a deep-cleansing gel that easily rinses off with purifying grains.

There also is a body and face bar in the Extra Fresh and Deep Clean variants, and an Active Clean shower tool. The body and face wash have a suggested retail price of $4.99 each, and the body and face bars have a SRP of $3.19 (two bars) and $7.49 (six bars). The Active Clean shower tool has a SRP of $3.99.

Eucerin, a Beiersdorf brand, has unveiled its new Eucerin Daily Skin Balance skin-fortifying body lotion and hand cream. The formula promises to strengthen skin’s protective barrier and natural defenses, while providing 24-hour moisturization to help balance the skin’s natural pH level. The products will be available beginning in April.

Japan-based cosmetics company Shiseido is looking to acquire Bare Escentuals, a maker of mineral-based makeup, for about $1.7 billion in an all-cash deal. The transaction is expected to close in first quarter 2010. Bare Escentuals’ business will operate as a separate division of Shiseido, and its brands will continue to be managed by the current leadership team.

“This looks to be a good operational fit for both companies. Bare’s growth over the next few years was largely expected to come outside the United States, particularly in Japan,” stated SunTrust Robinson Humphrey analyst William Chappell in a research note. “The merger with Shiseido should help accelerate this growth.”

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