HEALTH

Mentholatum Co. adds new product to eye drop line

BY Michael Johnsen

ORCHARD PARK, N.Y. The Mentholatum Co. on Monday launched its latest addition to its Rohto eye drop brand — Rohto Hydra, specifically formulated to lubricate and provide moisture for dry, irritated eyes with the closest hydration as compared with natural tears, the company stated, while also providing the brand’s signature “kick” with menthol.

“The tiny screens of today’s mobile technology, combined with environmental irritants and busy lifestyles, has our eyes dried out,” stated Todd Cantrell, director of marketing in the healthcare division at Mentholatum.

Rohto Hydra contains the active ingredient hypromellose, a lubricant, while menthol provides a cooling sensation to the eyes. The new product will be positioned at a suggested retail price of $8.99 for a 0.4-oz. bottle.

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Target, ZonePerfect Nutrition Bars to be premier sponsors of annual film festival

BY Michael Johnsen

LOS ANGELES Premier Sponsors for the 2009 Los Angeles Film Festival, running June 18 to 28, will be Target and Abbott Laboratories’ ZonePerfect Nutrition Bars, announced Film Independent, the non-profit arts organization that produces the Festival, on Friday.

Principal sponsors include Kodak, IFC and Netflix.

Now in its fifteenth year, the Los Angeles Film Festival will screen more than 200 feature films, shorts and music videos, representing more than 30 countries.

Target has been a Los Angeles Film Festival premier sponsor for nine years running and will be honoring Festival filmmakers at the Target Filmmaker Awards Gala, where they will distribute the Target Filmmaker Award for Best Narrative Feature and the Target Documentary Award, each carrying an unrestricted cash prize of $50,000. Target also sponsors CineCultura – a Festival program honoring Latin films and filmmakers programmed in the Festival.

In its first year as a Premier Sponsor, ZonePerfect Nutrition Bars will host the ZonePerfect live.create. lounge. Located in the heart of Westwood Village at 1028 Westwood Blvd., the lounge will be the center of activity for Festival events, film parties and live music. In addition, the makers of ZonePerfect bars will host singer-songwriter Matt Nathanson on June 27 for a special evening performance and will present the Los Angeles Unified School District with a check in partnership with the VH1 Save The Music Foundation to restore a local Los Angeles elementary school’s instrumental music program.

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Personal care co. to deliver educational resources for prostate cancer patients

BY Michael Johnsen

PHILADELPHIA SCA Personal Care North America on Wednesday announced that the company is teaming with Men’s Health Network and Us TOO International, a prostate cancer education and support organization, to get men talking about urinary incontinence with a series of online, offline and grassroots activities.

As part of the effort, Men’s Health Network and SCA Personal Care North America, through its TENA brand, worked together to create LockerTalk.com, a virtual “locker room” that provides men, including those suffering or recovering from prostate cancer, with the straight-talking educational resources they need to manage their urinary incontinence issues through a discreet community of resources.

“Not surprisingly, research indicates that the Internet is a man’s No. 1 source for information about sensitive health topics such as incontinence,” commented Spencer Deane, VP marketing SCA Personal Care North America. “We hope to provide men with a valuable resource they can turn to for information, guidance and support. We just launched TENA MEN, a line of protective underwear and guards designed specifically for men because we understand the importance of supplying men with resources and products created with their unique needs in mind.”

To help reach men and their loved ones affected by this condition, Us TOO International, a grassroots, non-profit prostate cancer education and support network, will collaborate with SCA to develop educational resources including a male urinary incontinence brochure.

“Men recovering from prostate cancer go through a lot both physically and mentally,” commented Tom Kirk Us TOO president and CEO. “Once they get past the struggle with diagnosis and treatments they can be left with serious post-treatment issues like urinary incontinence, which can leave them feeling confused and embarrassed.”

“We know men talk about their favorite sports teams, but what they aren’t talking about is urinary incontinence, which may affect their ability to play or enjoy their favorite sports,” stated Scott Williams, VP Men’s Health Network. “We encourage men and their loved ones to visit LockerTalk.com to get the straight-talking information they need in language they can understand.”

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