BEAUTY CARE

Men’s grooming brand Moving Rubber hits select Ricky’s NYC locations

BY Antoinette Alexander

WASHINGTON — Japan’s Gatsby Moving Rubber, a men’s grooming brand in Asia, is now available at five Ricky’s NYC locations in New York City.

To raise brand awareness and demonstrate how the product works, the cosmetics retailer initiated a series of soft-launch, in-store events beginning the week of Jan. 6 at its stores in Soho, 23rd Street, 39th Street, Tribeca and Columbia University.

The Gatsby hair wax series Moving Rubber recorded No.1 sales in Japan in 2012 for men’s hair styling. Since its launch in 2006, more than 100 million units of Moving Rubber were sold to more than 10 countries and regions in Asia.

Moving Rubber is recognized for its ability to create a wide range of hairstyles. Once Moving Rubber is applied to the hair (preferably dry), rearranging the style throughout the day is made easy due to the unique moveability and hold of the product.
 

 

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Coty strengthens OPI distribution with Lena White acquisition

BY Antoinette Alexander

NEW YORK — Global beauty company Coty has entered into an agreement to acquire Lena White, the largest international distributor of OPI, which is one of Coty’s power brands.

For the past 30 years, Lena White has served as OPI’s distributor in the U.K. for the professional and retail beauty channels.

Through this purchase, Coty will directly lead the development of the OPI brand in the U.K., its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels.

"This acquisition is an important step in strengthening OPI’s position in Europe," stated Michele Scannavini, CEO of Coty. "The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family, and we look forward to integrating their unique expertise in our U.K. business."

 

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Athena prevails in court appeal, to resume U.S. sales of RevitaLash Advanced

BY Antoinette Alexander

VENTURA, Calif. — Athena Cosmetics has resumed selling its signature product, RevitaLash Advanced Eyelash Conditioner, in the United States, the manufacturer has announced.

The U.S. Court of Appeals for the Federal Circuit agreed with Athena that the nationwide injunction imposed in March 2013 by the U.S. District Court for the Central District of California that precluded Athena from selling RevitaLash Advanced throughout the United States was an abuse of discretion, the company stated. The original injunction, which has been vacated, was based exclusively on a violation of California state law. Neither federal law nor the law of any other state was implicated. The Court of Appeals ruled that “[n]either the California courts nor the California legislature are permitted to regulate commerce outside of the state’s border.” The Court of Appeals instructed the district court to “limit the scope of the injunction to regulate conduct occurring within California.”

“We are delighted to be able to once again provide our much coveted eyelash conditioner to our customers throughout most of the U.S. market,” stated Michael Brinkenhoff, founder and president of Athena Cosmetics and creator of RevitaLash. “We are considering all of our legal options to challenge the injunction against sales in California.”

The company emphasized that neither the District Court nor the Court of Appeals made any findings that the product was unsafe or defective. Furthermore, the court case had no bearing on international sales of RevitaLash Advanced; international sales have continued without interruption.

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