HEALTH

Menasha takes home 18 display awards

BY David Salazar

NEENAH, Wis. — Menasha Packaging won 18 Design of the Times (DOT) Awards at the 2015 Shopper Marketing Conference and Expo, the company announced this weekend. In adition to four gold, eight silver and five bronze awards in 5 retail channels, the company took home a platinum award for its work on the Excedrin Power Wing for GSK Consumer Healthcare.

“Menasha is honored to be recognized with 18 DOT Awards for our exceptional retail merchandising solutions,” Dennis Bonn, Menasha’s VP marketingesident of marketing for Menasha Packaging. “We take great pride in creating award-winning in-store tactics and campaigns that are innovative, engaging and effective, allowing our customers to stand out, connect with shoppers, and ultimately, win at retail.”

The company’s other gold medal-winning displays were:

  • Norelco/Sonicare holiday Floorstand, for Philips Consumer Lifestyles;
  • Coppertone Summer Split Endcap for Bayer Healthcare; and
  • Werther’s Caramels Speed Table for Storck USA.

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NBTY names new ad agency behind Ester-C, children’s vitamin portfolio

BY Michael Johnsen

 

NEW YORK – NBTY earlier this week announced that it has appointed Merkley+Partners as lead creative agency for its Ester-C and kids’ vitamin portfolio. Merkley+Partners list of clients include the Ad Council, Mercedes Benz and Nutella, to list a few. 
 
Merkley+Partners will be responsible for helping these brands effectively communicate their value to customers and consumers through  development of creative strategy, digital and social communications, NBTY stated. 
 
“Our continual growth is dependent upon creating the most relevant, engaging brand experiences to drive loyalty with consumers and create value for our customers,” stated André Branch, chief marketing officer for NBTY’s Consumer Products Group. “I’m confident that leveraging Merkley+ Partners’ fully-integrated approach, collaborative attitude and expertise in today’s marketing landscape will help our brands connect with consumers.”
 
The NBTY kids vitamin portfolio includes Disney, Marvel and Star Wars licensed equities.
 

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Vitamin Angels work inline with UN’s newly established Global Goals

BY Michael Johnsen

SANTA BARBARA, Calif. – Vitamin Angels earlier this week announced its work continues to support international development goals set by the United Nations. The UN’s newly established Global Goals – announced Sept. 25 – are a recent follow up to the Millennium Development Goals established in 2000 which had a 2015 deadline for completion. The new 17 Global Goals intend to address three primary objectives: end extreme poverty, fight inequality and injustice, and fix climate change by the year 2030. 
 
“The initial Millennium Development Goals set some audacious targets, and while the outcome wasn’t perfect, the world stepped up and accomplished some amazing things,” said Howard Schiffer, president Vitamin Angels. “The mortality rate of children under five was cut by more than half since 1990. We still have a long way to go, but as a global community we can come together to end poverty and hunger, and to facilitate good health and well-being for everyone on the planet.”
 
Vitamin Angels contends ending poverty tomorrow requires breaking the cycle of malnutrition today. Without proper nutrition for mothers during pregnancy and good nutrition for infants and young children through the first 5 years of life – including exclusive breastfeeding during the first 6 months of life – children cannot reach their full intellectual or physical potential. By distributing pre/postnatal multivitamins to women, and high dose vitamin A and deworming treatments to at-risk children under age 5, Vitamin Angels combats the immediate risk of illness or death (goal No. 3) faced by those lacking regular access to nutritious foods (Goal No. 2) as well as helping children build the foundation for long-term success (Goal No. 1). 
 
Additionally, Vitamin Angels’ unique model leverages private sector resources to procure vitamins and minerals for underserved populations in need (Goal No. 17). The charity then grants these supplements, along with educational and advocacy resources, to a network of fellow charities (currently numbering more than 700) that serve and work at a grassroots level with the target populations identified in the Global Goals. Vitamin Angels’ local charity partners’ (both international and domestic) understanding of and trust built with the indigenous populations are critical to the adoption of Vitamin Angels’ programs that support the Global Goals. 
 
The UN’s Global Goals serve as the next generation of international targets for governments, the corporate sector, non-profit organizations and individuals alike to rally behind. Vitamin Angels is proud to be a part of the solution to the problems being addressed, the organization stated. 
 
 
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