BEAUTY CARE

Menasha recognized for Coty Sally Hansen Miracle Gel display

BY Antoinette Alexander

NEENAH, Wis. — Menasha has announced that, during the Point of Purchase Advertising International’s 2nd Annual East Coast POP-UP Creative Gallery held in late May, it won a POP-UP Creative Award for its Coty Sally Hansen Miracle Gel family display.

“This is the first time Menasha has participated in the East Coast POP-UP Creative Gallery, and it’s an honor to be recognized by our peers in the point-of-purchase (POP) industry,” stated Dennis Bonn, VP of marketing at Menasha. “Menasha takes pride in delivering innovative and effective retail promotional solutions that go beyond our customers’ expectations.”

Menasha was awarded Bronze for its Coty Sally Hansen Miracle Gel Family display. Menasha developed the display for multiple locations to promote the launch of the Sally Hansen Miracle Gel.

“Thanks to these displays, Sally Hansen had its first eight weeks of consecutive growth since 2012,” stated Frank Intinolli, senior manager, display development for Coty. “We are fortunate to have partnered with Menasha to ensure a successful launch of this product line.”

Menasha competed against approximately 30 other displays during the East Coast POP-UP Creative Gallery. Attendees were encouraged to text-to-vote for their favorite displays in both 2-D Design Board and 3-D Display Categories. POPAI presented a Gold, Silver and Bronze Award in both categories.

East Coast POP-UP Creative Gallery is a regional POPAI event that showcases in-store marketing executions and the innovation happening in the POP industry. Menasha was also a sponsor of this year’s event.
 

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Study: Nearly half of beauty shoppers turned to mass for beauty in 2014

BY Antoinette Alexander

DENVER — Mass retailers still reign supreme when it comes to stocking up on beauty products. That’s according to the findings of an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.

"The popularity of this channel is most likely due to the variety of product assortment as well as price points provided by mass beauty," stated Craig Elston, EVP of Insight & Strategy at The Integer Group. "Beauty is a category that is personal and fun and comes with an expectation from shoppers that there is an experience that goes along with it."

According to the findings, 42.5% of total beauty shoppers turned to mass retailers for their beauty needs in 2014 — a slight decrease from 43.7% the previous year.

However, despite upgrades to the beauty aisle at both Target and Walmart, shoppers haven't quite latched on to the idea of "mass-tige," according to the report. Beauty mavens continue to seek out upscale beauty experiences elsewhere. Department stores, such as Nordstrom and Macy's, saw the biggest increase in shoppers looking for their beauty needs. Shoppers said it's because department stores offer high-quality products, all of the products they are looking for, and they get to try before they buy. Those reasons are also what draw shoppers to specialty beauty. The study also shows more people buying beauty purchases through Amazon.com, with the percentage doubling in 2014.

Overall, few shoppers conduct online research to find the best beauty products for them. But for those who do conduct online beauty research, they are turning to search engines. Women conduct the most online research in the category, and, aside from search engines, they rely on retailer web sites, brand web sites, and beauty blogs for information. Males rely on retailer and brand web sites, equally, and then turn to magazine web sites. Social media remains the least used resource, according to the study. However, women drive the use of Pinterest as a beauty resource.
 

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Reports: Coty snaps up beauty lines from P&G for $12B

BY Antoinette Alexander

CINNCINATI — Published reports are noting that beauty brand Coty has reportedly bolstered its portfolio by winning an auction process for three parts of Procter & Gamble’s beauty business for a value that could reach $12 billion.

The deal reportedly includes fragrances (Hugo Boss, Gucci, Dolce & Gabbana), color cosmetics (Cover Girl and Max Factor), and hair care (Wella and Clairol).

Citing sources, the New York Post reported that Coty has spoken to bankers in recent days about acquiring P&G’s divisions through a Reverse Morris Trust. That move would save P&G from paying capital gains taxes on the deal, according to the report, and P&G would sell just under a majority stake to Coty and let Coty run the combined business.

Both P&G and Coty have declined to comment.

For P&G, the move is part of a larger effort to narrow its focus on faster-growing brands. Last year, P&G shed its Duracell battery business in a deal valued at $4.7 billion, and also divested its pet business.

For Coty, which has undergone organizational changes in recent years, such a deal would mark its foray into the hair care business with the Clairol and Wella brands.

According to a Reuters report, Wells Fargo analyst Chris Ferrara said such a deal would be “transformational” for Coty and estimated it would increase its revenue to nearly $11 billion from $4.4 billion.

In a research note, Morgan Stanley analyst Dara Mohsenian acknowledged, “We have no knowledge of a potential deal other than that which was stated published in recent press articles.”

However, based on a preliminary analysis, Mohsenian estimates “the potential acquisitions could be ~60% EPS accretive to Coty, and even ~30% assuming no synergies. In terms of the details, based on our $1.2B EBITDA estimate for the combined businesses, the implied purchase price of 10 times EV/EBITDA was below our prior ~13 times expectation, which is good news for Coty, and we also did not expect Coty to acquire Wella, given their lack of track record in hair care.”

Added Mohsenian, “Bottom line, for Coty, while the market has been pricing in some probability of a deal, the accretion would likely be greater than expected and should be perceived as a significant positive. For P&G, the potential purchase price is lower than we expected given a heated M&A environment, but tax efficiencies under an RMT structure would make the tax effective purchase price near our 13 times expectation.”

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