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Meijer partners with PrescribeWellness in flu shot campaign

BY Alaric DeArment

ALISO VIEJO, Calif. — A group pushing to increase the number of people vaccinated against influenza has a deal with a Midwestern retailer to encourage vaccination in the region.

PrescribeWellness announced Tuesday that Meijer had joined its "A Million More" flu shot initiative. The partnership with Meijer will include a campaign at all 199 Meijer pharmacies in the Michigan, Ohio, Indiana, Illinois and Kentucky markets and is targeted toward young, healthy people who don’t feel at risk for serious illness, encouraging them to get flu shots to protect people who are at risk.

The Centers for Disease Control recommends that everyone ages 6 months and older get a flu shot, particularly to prevent the flu in those who are at risk of serious complications, such as infants and the elderly.

"More than 70% of healthcare costs are controllable with personal actions," PrescribeWellness CEO Al Babbington said. "The healthcare debate is surging right now, so this is the time to raise awareness about the importance of preventative health care and how something as simple as getting a flu shot can help lower the cost of care."

The campaign also includes a contest that runs through Dec. 31 in which patients who check in at the pharmacy through Facebook will be entered into a random drawing to win $1 million.

"Meijer is proud to support the ‘A Million More’ vaccination campaign because it highlights our commitment to offering healthy living solutions to our customers," Meijer VP pharmacy operations Karen Mankowski said. "The flu shot is a powerful yet simple way to create healthier communities, and our customers can get one at their convenience at all Meijer pharmacies."


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Mentholatum gearing up for holiday gift-giving with two new holiday flavors chosen by FB fans

BY Michael Johnsen

ORCHARD PARK, N.Y. — Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

"Our holiday gift tag packs make it easy to share the holiday spirit," Mentholatum director innovation Katherine Tocheff said. "And we hope to provide more opportunities for fans to vote for new flavors like Softlips Jack Frosting and Softlips peppermint stick. Our goal is to provide new products for new occasions, all year long."

The two new lip balms flavors should get good traction among consumers as they were both selected by fans on Facebook. Softlips Jack Frosting, featuring a buttercream frosting flavor, was the winner of the "Flavor Faceoff," a contest conducted on Facebook in June 2012. Softlips peppermint stick, another "Flavor Faceoff" favorite, offers a candy cane taste and comes in a unique, red and white striped stick.

Softlips Jack Frosting will be available to consumers in a two-pack, while Softlips peppermint stick will be paired with the company’s best-selling Softlips pearl tint.

The Softlips holiday gift tag packs are limited-edition packs that combine a Softlips classic flavor with a bonus Softlips seasonal stick and feature "to and from" spaces on the packaging for gift giving.

All Softlips holiday products will be priced at a suggested retail price of less than $5 and feature festive graphics.

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Marley Coffee names SVP national accounts

BY Allison Cerra

LOS ANGELES — Marley Coffee has appointed a new SVP national accounts.

Chris Hopkins will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience stores throughout the United States. Prior to his new role, Hopkins served as SVP national accounts at Marley Beverages, where he helped drive Marley’s Mellow Mood first year sales of 1 million cases, which has grown to almost 3 million cases after two years in the market.

In addition to his work with Marley Beverages, Hopkins spent 13 years at Dr Pepper Snapple Group (previously Cadbury Beverages), where he helped start and develop their category management team within their distribution network, and eventually into top national accounts. Hopkins also has worked with Fleming Foods and Kellogg Sales Co., a subsidiary of Keebler.

"I’m thrilled to be a part of the Marley Coffee movement, and expect to be able to take this brand to the next level nationally," Hopkins said. "I really believe in Marley Coffee’s products and values, and I believe retailers will understand and appreciate the opportunity to carry Marley Coffee in their stores."

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