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Meijer partners with ADA in diabetes initiative

BY Alaric DeArment

ALEXANDRIA, Va. — Midwestern mass merchandise retailer Meijer will serve as a regional sponsor for an initiative led by the American Diabetes Association, the ADA said.

The group said it had signed a deal whereby Meijer would serve as a regional sponsor for the next five years for the Stop Diabetes Movement in Michigan, Ohio, Indiana, Illinois and Kentucky. Activities will include diabetes camps, walks and others.

"We are thrilled to collaborate with Meijer and increase our efforts to stop diabetes," ADA CEO Larry Hausner said. "It is with sponsors, such as Meijer, that are able to extend our outreach and vision to bring awareness to the communities we serve every day."

The initiative’s goal is to inspire and mobilize the general public, volunteers, donors, corporations and the scientific and medical communities to rally around the ADA’s call to "share, act, learn and give," raising awareness, promoting healthy living and raising money to fund outreach, advocacy and research.

"From healthy foods to athletic gear and exercise equipment to pharmacy services, Meijer is committed to providing healthy living solutions to our customers storewide," Meijer VP pharmacy operations Karen Mankowski said. "This partnership with the American Diabetes Association is just one more way Meijer is helping keep our customers health top-of-mind."


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Twenty-one years supporting JDRF, Walgreens raises $18 million over that period, $1.3 million in 2012

BY Michael Johnsen

NEW YORK — Walgreens and JDRF on Friday announced that Walgreens’ community-based programs helped raise more than $1.3 million in 2012 for JDRF. The year marked the 21st anniversary of Walgreens’ participation in JDRF’s nationwide campaign to raise funds for research to put an end to diabetes.

During the month of July, as part of the Walgreens Way to Well Commitment, customers at more than 7,500 Walgreens stores could make donations of $1 or more at checkout. 

"Walgreens is proud to support JDRF, and we’re thankful to our customers and employees who have helped raise more than $18 million toward Type 1 diabetes efforts over the past 20 years," stated John Gremer, director of community affairs for Walgreens. 

"The support that Walgreens provides JDRF year after year is remarkable," said Jeffrey Brewer, president and CEO of JDRF. "For more than two decades, their commitment to JDRF’s mission has helped fuel critical research toward preventing, better treating, and curing Type 1 diabetes. We value our collaboration with Walgreens and look forward to the continued growth of Type 1 diabetes research progress."

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Successfully connecting with Latinas spells a big win for beauty companies

BY Antoinette Alexander

A study of 900 women by Siempre Mujer magazine, a Spanish-language publication that covers beauty, fashion and lifestyles for Latinas, found that Latinas prefer details in beauty products, follow a multipronged beauty regimen and tend to outspend women in the general population when it comes to beauty, with more than 52% spending $25 or more per visit. In other words, Latinas represent a significant opportunity for retailers and beauty manufacturers.

Giving the growth of the Hispanic market and the rising buying power, it is important that retailers and manufacturers understand how to effectively connect with this beauty shopper.

By 2016, this demographic group will comprise 17.8% of U.S. residents, furthering its impact on the U.S. economy as its presence and buying power, according to research released in 2011 by IBISWorld, an independent source of industry and market research. Over the next five years, the nation’s buying power is projected to grow 27.5% to $14.7 trillion, while that of the Hispanic population is forecast to grow 48.1% to $1.6 trillion, according to the IBISWorld research. These are significant numbers.

Further illustrating the importance of effectively reaching this year is Mintel’s "Hispanics and Personal Care–U.S., January 2011" report. This report highlights that “Hispanics are brand-conscious, passionate about their appearance and believe that looking good leads you onto the path of success. As such, it is not surprising that Hispanic women have especially strong attitudes toward wearing makeup, most notably for complementing an outfit and enjoying the ritual of putting on makeup.”

With such tremendous buying power and a significant interest in beauty, those retailers and manufacturers that can effectively connect with is beauty-conscious shopper undoubtedly stand to benefit — in a big way.

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