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Meijer launches complimentary Wi-Fi service in its stores

BY Michael Johnsen

GRAND RAPIDS, Mich. — Digital coupon use is at an all-time high with more than 2 million Meijer shoppers now subscribed to the free mPerks program, and Meijer has made significant investments to make digital savings easier for its customers, the supermarket retailer announced Tuesday.  

The Grand Rapids, Mich.-based retailer now has free Wi-Fi capability in all its stores, making it easier for customers to access their mPerks accounts and the Meijer mobile app, freeing up their smartphone data plans for other uses.

"Our customers are relying on digital tools more than ever as they shop, which is why we’re constantly providing them with resources to enhance their shopping experience," stated Michael Ross, VP customer marketing and emerging technology. "And, now with free Wi-Fi in our stores, we’re offering an additional cost savings because our customers no longer have to use their data plans while shopping." 

Growth in the retailer’s mPerks digital coupon program has been steep, surpassing 2 million subscribers last month – just one year after hitting the 1 million subscriber milestone. In December alone, the program generated more than 129,000 new members, nearly 31 million clipped offers, and $12.6 million in savings issued to customers. The program has a redemption rate up to four times higher than the national average.

The retailer attributes the program’s success to a variety of recent enhancements, including a new mPerks website; personalized, baby and pharmacy rewards; and offers bundled by theme that have created new ways for the customer to save.

The Wi-Fi investment also helps the nearly 650,000 Meijer mobile app users to conveniently manage their entire shopping trip. "We’re pleased that so many of our customers are taking advantage of the time- and money-saving resources we have in place," Ross said. "We’re dedicated to finding solutions to enhance their shopping experience."

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Endo, NuPathe merger agreement terminated

BY Ryan Chavis

MALVERN, Pa. — Endo Health Solutions on Tuesday announced that NuPathe has terminated its merger agreement. Endo received a $5 million termination fee from NuPathe.

"We believe that the agreement NuPathe has signed with Teva is positive news for NuPathe stockholders and as a result we accepted the termination fee and are now proceeding to withdraw our tender offer," Rajiv De Silva, president and CEO of Endo, said. "We believe our offer represented fair value for NuPathe.  We will remain disciplined in our approach to M&A and will look to deploy capital on other opportunities to create value for our shareholders."

 

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Yankee Candle offers an Exotic Escape

BY Ryan Chavis

SOUTH DEERFIELD, Mass. — Yankee Candle Company, a manufacturer of scented candles, announced the introduction of five new fragrances to its lineup. The Exotic Escapes collection — now available at Yankee Candle stores, YankeeCandle.com and specialty retailers — seeks to take consumers away for a tropical excursion, the company said.  

"All of our fragrances can evoke another time and place, and we wanted to highlight that characteristic with this new line," Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc., said. "With this collection launching when our customers need an escape from the winter doldrums, our Exotic Escape sweepstakes serves as an extra welcome treat."

The five fragrances include Ocean Star, Citrus Tango, Luau Party, Under the Palms and Exotic Bloom.

Yankee Candle also is launching an Exotic Escape sweepstakes, which will launch Jan. 21 and run through March 16. The grand prize winner will receive two round-trip tickets and hotel accommodations for five days and four nights on Grand Cayman Island, as well as a cash prize of $2,000 and a $500 Yankee Candle gift certificate. 
 

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