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Meijer brings drive-thru pharmacy to 2 new communities

BY Gina Acosta

SUSSEX, Wis. — Meijer opened two new supercenters in the Midwest on Tuesday, bringing local shoppers better access to a full-service pharmacy with a drive-thru window.

The company announced that it had opened a new supercenter in the Indianapolis area and in Sussex, Wis.

The stores are part of nine new Meijer supercenters to open – and part of an investment of more than $400 million in new and remodeled stores – this year, which the retailer says will create 3,000 new jobs across its Grand Rapids, Mich.-based six-state foot print. The Sussex store, located off Highway K and 164, is the fifth Wisconsin Meijer store.

In addition to the retailer's traditional grocery and merchandise, garden center and 24-hour gas station, the new Sussex and Indianapolis pharmacies will offer drive-thru pick up and the company's free prescription program. The prescription program includes leading oral generic antibiotics with a special focus on prescriptions most often filled for children, prenatal vitamins and medications for those with diabetes and high cholesterol. Since its inception in 2006, the Meijer free prescription program has filled nearly 33 million free prescriptions, saving Meijer customers nearly $454 million.

"We are excited to continue our growth in Wisconsin," Store Director Steve Talbert said. "We've worked hard to prepare for this grand opening, and we are ready to provide all of our new customers in and around Sussex a fantastic shopping experience."

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Mylanta returns to shelf with new formulas, products

BY Gina Acosta

WESTPORT, Conn. — Heartburn and stomach remedy Mylanta is hitting retail shelves nationwide once again, but this time with an improved taste, extra coating power and new products.

After leaving the U.S. market in 2010 due to supply issues, the brand has updated Mylanta Maximum Strength's classic lemon mint liquid antacid/anti-gas remedy to offer a smoother, creamier formulation, and is joined by the modern flavor of vanilla caramel – a decadent flavor that is new to the antacid category. 

Additionally, new Mylanta Tonight delivers a honey chamomile flavor to help soothe heartburn after dinner, while new Mylanta Gas Minis, an extra-strength anti-gas remedy in a unique and great-tasting mini tablet, are also being introduced.

"According to recent figures shared by the American College of Gastroenterology, a staggering 60 million American adults experience acid indigestion or heartburn at least once a month, while more than 15 million experience it daily," said Jamie Barickman, president of Infirst Healthcare, the makers of new Mylanta. "A trusted brand by consumers and doctors alike is back and improved to help today's heartburn sufferers."

Mylanta products deliver soothing, fast relief from the symptoms of acid indigestion or heartburn, and yet are gentle on the body, so they can be used more often than medicines that reduce stomach acid by altering the body's digestive system.

New Mylanta is being brought back to the marketplace by Infirst Healthcare, under license from McNeil Consumer Pharmaceuticals, a division of Johnson & Johnson. 
 

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Adweek: Here’s what makes shoppers come back

BY Gina Acosta

In a new study released exclusively to Adweek, Boston-based consultancy C Space homed in on consumer loyalty among the big retail players, attempting to flesh out some insights about what makes shoppers come back. (Adweek

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