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Meijer is bringing 24-hour grocery delivery to Michigan

BY Gina Acosta

GRAND RAPIDS, Mich. — Meijer is working with Shipt to launch home grocery delivery service in Detroit and southeastern Michigan.

Because most Meijer stores are open 24 hours a day, Shipt deliveries will be available at some Meijer locations 24 hours a day, seven days a week with the exception of certain holidays once the service launches in the Detroit area.

Beginning Sept. 15, shoppers will be able to use the Shipt smartphone app to shop 55,000 items from one of 25 Detroit-area Meijer stores offering the service and choose a one-hour delivery window that is most convenient for them, 24 hours a day, seven days a week. The new service is part of an agreement between the Grand Rapids, Mich.-based retailer and Shipt.

"This is yet one more option to make shopping at Meijer easier for our customers," said Michael Ross, vice president of Digital Shopping and Customer Marketing. "We believe our relationship with Shipt will provide many of our customers an all-encompassing service that will save them time and add a new convenience when shopping at Meijer."

Shipt's grocery delivery service is membership-based, with either annual or monthly options. For $99 a year, Shipt members receive unlimited free grocery deliveries on all orders over $35. Customers who subscribe to Shipt prior to launch date will also receive $25 off their first delivery.

After signing up for Shipt, members can shop a large selection of Meijer groceries and everyday essentials, including baby, health and beauty products. They can also note any preferences, choose a preferred delivery window and pay for their order. A Shipt shopper will hand pick their items and deliver them in as little as one hour after the order is placed. 

Leading up to the launch, Shipt will build a network of hundreds of shoppers and identify opportunities to support community organizations throughout the Detroit area.

"The Meijer commitment to quality food, excellent customer service, and dedication to the communities they serve is what makes them an ideal partner," said Bill Smith, founder and CEO of Shipt. "Through our relationship with Meijer, we will make life easier for busy individuals and families, and also create jobs in the Detroit area."

 

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Exotic fruit juice line launching in U.S.

BY Gina Acosta

RAMSEY, N.J. — A leading beverage brand in Europe and the Middle East is launching a no sugar added line of its exotic juice beverages in the United States. 

Rubicon Exotic Juices says its beverages are crafted from fruits sourced from all over the world, specifically Ecuador, India, South America, Taiwan, Turkey, and Vietnam.  Each serving of juice contains 100% of the Daily Value of vitamin C. 

The no sugar added line highlights the brand’s message of “Making Life More Exotic” by offering six of its iconic flavors: Mango, Lychee, Guava, Guanabana (Soursop), Pomegranate, and Passion Fruit.  

“The Rubicon team is excited to launch our No Sugar Added line in the United States with no artificial preservatives, colorings, or sweeteners,” said Bill Sipper, managing partner at Cascadia Managing Brands.  “We are always looking for new ways to address consumer preferences and demands.  The No Sugar Added line provides consumers with exciting juice flavor options sweetened only by the natural sweetness of the fruit itself.”

Rubicon Exotic Juice beverages will initially be available at retailers in the New York City area.  

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Stouffer’s revamping frozen food line with ‘clean’ ingredients

BY Gina Acosta

SOLON, Ohio — The nation's largest frozen meal brand is simplifying its recipes to reflect consumers' evolving preferences when it comes to food ingredients.

Stouffer's announced that it will be simplifying recipes according to its new "Kitchen Cupboard" commitment. This new initiative will focus on shortening and simplifying recipes and only including ingredients consumers might find at home, like vine-ripened tomatoes, freshly made pasta, and real mozzarella.

This effort will begin with Stouffer's Lasagna with Meat and Sauce, one of the brand's classic offerings. The simpler recipe will now contain fewer ingredients, but continue to offer the same great taste consumers know and love.

"Today's consumers are seeking food with ingredients they recognize and trust," said Tom Moe, director of marketing for Stouffer's. "Evolving to meet desires of consumers is woven throughout Stouffer's history, and our Kitchen Cupboard commitment is the most recent example of that evolution. At Stouffer's we take great pride in providing high-quality meals for so many families, and we strive to be the best we can be, because we believe it's what's on the inside that counts."

Stouffer's Kitchen Cupboard guidelines include:

  • Using ingredients that consumers trust and recognize, like what they would use in their own home kitchens, with no artificial flavors, colors or preservatives
  • Working on simplified recipes that result in great taste with fewer ingredients
  • Offering recipes that provide consumers with the same or better dining experience, at a good value

 

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