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Mediterra signs on with Acosta Sales & Marketing

BY Michael Johnsen

NEW YORK — Mediterra, a company that fields nutrition bars inspired by the Mediterranean Diet, today named Acosta Sales & Marketing as its U.S. sales agency.    
 
"Acosta represents the most prestigious brands in the food industry, and our partnership proves their inherent belief in the Mediterra bars," said Marty Hagge, SVP sales and marketing, Mediterra. "We're confident that the combination of our delicious and healthy bars with their sales skills will ensure Mediterra bars on shelves across America."   
 
"Occasionally, we find a product that emphasizes a particular lifestyle and Mediterra is one of these brands," said Mike Anderson, president of Natural Specialty Sales, a division of Acosta Sales & Marketing. "We're excited to help introduce the first on-the-go nutrition bar that adheres to the Mediterranean Diet. The combination of a clean ingredient label, interesting flavors and delicious taste creates a winning product line."
 
Mediterra recently launched six new flavors, including its first foray into savory-flavored bars that contain such healthful ingredients as sundried tomatoes, olives and basil. Other bars feature various fruits, vegetables and grains. All Mediterra bars are all-natural, non-GMO and gluten-free. The suggestged retail price is $1.99.
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Sam’s Club to offer DNA testing and fingerprint kits as a part of their annual free children’s health screenings

BY Michael Johnsen

BENTONVILLE, Ark. — Sam's Club on Wednesday announced that it is offering DNA testing and fingerprint kits as a part of their annual free children's health screenings, both standard tools for personal identification that can be useful for parents should they ever be needed, on Saturday, Aug. 9.
 
“As a parent, you never want to think about needing information like fingerprints and DNA samples, but these items could prove critical should the need for them ever arise,” said Jill Turner-Mitchael, SVP Sam’s Club Health and Wellness. “This free event for our members and the public helps give parents a way to combine shopping for back-to-school with capturing potentially life-saving information.”
 
The screenings, which combine health and child safety information, are free and available to the public at all Sam’s Club locations with a pharmacy (596 locations). The free event includes a take-home DNA kit that provides instructions on storing a saliva sample to help find children in the event they are ever lost, as well as a child safety ID kit with a fingerprint form and instructions on storing personal information.. Access to this info is limited to a parent or guardian. 
 
The screening tests are valued at up to $150 and also include blood pressure, BMI and vision screenings.
 
In addition to monthly health screenings, Sam’s Club pharmacies provide savings and preventive care to each community it serves, such as year-round immunizations for adults ages 18years and older. Licensed pharmacists can administer walk-in flu shots and nine other important immunizations recommended to help protect against such serious diseases as pneumonia, shingles and whooping cough. 
 
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Coca-Cola expands into social commerce with Tweet-a-Coke

BY David Salazar

Knoxville, Tenn. — People who have a hard time finding their names on Coca-Cola’s new bottles can still share a Coke with a friend, as long as they have a Twitter account.

Coca-Cola launched the new Tweet-a-Coke campaign Tuesday, which lets a user tweet their friends a $5 e-voucher that can be redeemed for a small fountain drink at a Regal Entertainment Group theater.

"Regal Cinemas is excited to be Coca-Cola's first 'Tweet a Coke' partner," Regal Entertainment Group SVP, food service, John Curry said. "Together, Coca-Cola and Regal Cinemas have been bringing happiness to moviegoers for 12 years, and now we're teaming up to make this summer of sharing even bigger."

To give a Coke, users connect their credit card to their Twitter account, then tweet “@TweetACoke Enjoy” at the recipient.

The campaign is an expansion of the Share a Coke campaign that the company launched earlier this summer, which puts 250 of the most popular names on Coke cans and bottles. This is the first social commerce campaign for Coca-Cola, and is similar to Starbucks’ Tweet-a-Coffee campaign that it launched last year.

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