Mederma expands retail presence in Canada
TORONTO — Mederma Skin Care scars gel and Mederma stretch marks therapy now are available in Canada at such retailers as Shoppers Drug Mart, London Drugs, Walmart and Pharma Plus, according to Merz Pharma Canada.
Mederma scar gel and Mederma stretch marks therapy are formulated with cepalin, a proprietary botanical extract derived from onions.
Mederma scar gel is designed to improve the appearance of scars caused by burns, injuries, acne and surgery.
Mederma stretch marks therapy promises to reduce the overall appearance of stretch marks by diminishing discoloration, improving texture and enhancing skin softness.
Sears boosts in-store, online beauty presence
HOFFMAN ESTATES, Ill. — Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.
The staffed beauty departments include such mass brands as Revlon, L’Oréal, Maybelline and CoverGirl. The concept also includes nail care from Sally Hansen, Nicole by OPI and Essie, as well as skin care and fragrances.
"We are pleased to offer our customers a comprehensive assortment of the cosmetics, skin care and nail care brands not typically found in department stores at the mall," stated Gary Schettino, VP and GMM of Sears men’s apparel and center core at Sears Holdings. "Our foray into beauty creates the perfect complement to our new approach to fashion at Sears. The introduction of affordable and well-known brands is another example of our continued commitment to offer our customers incredible value at a total style destination."
Schick Hydro Blast makes debut
SHELTON, Conn. — Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.
Schick Hydro Blast features skin guards, a hydrating gel reservoir, a flip trimmer and an ergonomically effective handle, the company stated. New to every Schick Hydro Blast razor is a travel case for added on-the-go convenience to protect the hydrating gel reservoir and razor cartridge for longer-lasting smooth shaves.
Schick Hydro Blast razors are available in three- and five-blade models for an average price of $7.99 (Schick Hydro Blast 3) and $8.99 (Schick Hydro 5).
The Schick Hydro Blast 3 is designed to deliver high performance and protection for men seeking top performance at a better value than comparable alternatives. The Schick Hydro Blast 5 is designed to offer the latest in razor technology, including a new Flip Trimmer. A pack of four Schick Hydro refill blades is available for an average price of $11.49 (Schick Hydro 5) and $7.99 (Schick Hydro 3).
To help support the launch, Schick Hydro Blast is kicking off the Have a Blast campaign, which will award free travel gear, vacation trips and other exclusive prizes ranging from iPads to digital cameras. People can enter to win on the Schick Hydro Facebook page. Daily prizes will be awarded on the site now through July 1, and a grand-prize trip will be awarded in September.