HEALTH

Me Again Intimate Arousal Lubricant promotes sexual response in menopausal women

BY Michael Johnsen

JACKSON, Wis. A recent clinical study evaluating Me Again Intimate Arousal Lubricant confirmed that the product increases blood flow to the female genitalia, enhancing sensitivity and facilitating lubrication, Lake Consumer Products announced Tuesday.

“We’re very pleased with these results,” said Mike Kermendy, vice president of marketing for Lake Consumer Products, the manufacturer of Me Again Intimate Arousal Lubricant. “Simply stated, our Me Again Lubricant is a helpful product for the countless women in menopause who may be experiencing arousal difficulties—as well as those women who are just looking to enhance an already satisfying sex life.”

In addition, all participants in the study who were given the active product rather than a placebo reported a “comfort sensation” 15 minutes following application—confirming the product’s potential to help enhance the sex lives of menopausal women. The study was conducted at the Derming Clinical Research and Bioengineering Institute in Milan, Italy and included volunteers ranging in age from 54 to 70.

The complete Me Again line consists of four products: Daytime Symptom Relief with Probiotics, Nighttime Sleep Formula, Intimate Arousal Lubricant and Long-Lasting Vaginal Moisturizer. The new products range in price from $12.99 to $19.99 and are now available nationwide at CVS/pharmacy.

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GSI Commerce, GNC agree to extend e-commerce partnership

BY Michael Johnsen

PITTSBURGH, Pa. GSI Commerce and GNC on Tuesday announced a multiyear extension and expansion of the e-commerce agreement between the two companies. Under the agreement, which runs through 2017, GSI will continue to provide GNC’s online store with e-commerce technology, order management and customer care operations.

“Since partnering with GSI, our online business has become an important channel for both product sales and information,” said Beth Kaplan, president and chief merchandising and marketing officer for GNC. “We are excited about extending our e-commerce agreement with GSI and expanding our relationship to include interactive marketing services.”

In addition to e-commerce services, the agreement names GSI’s digital agency, gsi interactive, as GNC’s digital agency of record and adds a full complement of marketing services that include site usability testing, paid search marketing, comparison shopping engines, affiliate marketing, display advertising, emerging media, and e-mail services powered by e-Dialog, GSI’s e-mail marketing subsidiary.

“We are very happy that GNC will continue to build its online business with GSI as its e-commerce partner,” said Scott Hardy, executive vice president of business management for GSI. “This long-term, multiyear, and expanded agreement speaks to the success of the relationship and to the opportunity in front of us for continued growth.”

GNC launched its online store on GSI’s e-commerce platform in the fourth quarter of 2005. Online sales have since become an important channel for GNC as well as a valuable extension of its brand, the company stated.

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3M completes acquisition of Futuro health hosiery line

BY Michael Johnsen

ST. PAUL, Minn. 3M on Tuesday announced that it has completed its acquisition of the Futuro health supports and compression hosiery product line from Beiersdorf.

Terms of the transaction were not disclosed.

The acquisition marries two venerable brands in the first aid/sports support products space. Futuro’s complete line of therapeutic and sport supports—wraps, braces and elastic bandages—provide compression support and heat retention as well as stability to relieve symptoms associated with minor sprains, strains, arthritis and muscle pain.

Futuro’s compression hosiery products include therapeutic and anti-embolism stockings. Futuro health supports and Futuro compression hosiery products are sold through consumer channels, including drug stores, mass merchandisers and grocers in North America, and pharmacies internationally.

And 3M already has a number of high-performance products under its Nexcare brand to help people heal—from braces for the knee, wrist, ankle and back, to products for after surgery care, skin care and athletic wraps under its broad line of Nexcare branded bandage and first aid products.

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