Me Again Intimate Arousal Lubricant promotes sexual response in menopausal women
JACKSON, Wis. A recent clinical study evaluating Me Again Intimate Arousal Lubricant confirmed that the product increases blood flow to the female genitalia, enhancing sensitivity and facilitating lubrication, Lake Consumer Products announced Tuesday.
“We’re very pleased with these results,” said Mike Kermendy, vice president of marketing for Lake Consumer Products, the manufacturer of Me Again Intimate Arousal Lubricant. “Simply stated, our Me Again Lubricant is a helpful product for the countless women in menopause who may be experiencing arousal difficulties—as well as those women who are just looking to enhance an already satisfying sex life.”
In addition, all participants in the study who were given the active product rather than a placebo reported a “comfort sensation” 15 minutes following application—confirming the product’s potential to help enhance the sex lives of menopausal women. The study was conducted at the Derming Clinical Research and Bioengineering Institute in Milan, Italy and included volunteers ranging in age from 54 to 70.
The complete Me Again line consists of four products: Daytime Symptom Relief with Probiotics, Nighttime Sleep Formula, Intimate Arousal Lubricant and Long-Lasting Vaginal Moisturizer. The new products range in price from $12.99 to $19.99 and are now available nationwide at CVS/pharmacy.
GSI Commerce, GNC agree to extend e-commerce partnership
PITTSBURGH, Pa. GSI Commerce and GNC on Tuesday announced a multiyear extension and expansion of the e-commerce agreement between the two companies. Under the agreement, which runs through 2017, GSI will continue to provide GNC’s online store with e-commerce technology, order management and customer care operations.
“Since partnering with GSI, our online business has become an important channel for both product sales and information,” said Beth Kaplan, president and chief merchandising and marketing officer for GNC. “We are excited about extending our e-commerce agreement with GSI and expanding our relationship to include interactive marketing services.”
In addition to e-commerce services, the agreement names GSI’s digital agency, gsi interactive, as GNC’s digital agency of record and adds a full complement of marketing services that include site usability testing, paid search marketing, comparison shopping engines, affiliate marketing, display advertising, emerging media, and e-mail services powered by e-Dialog, GSI’s e-mail marketing subsidiary.
“We are very happy that GNC will continue to build its online business with GSI as its e-commerce partner,” said Scott Hardy, executive vice president of business management for GSI. “This long-term, multiyear, and expanded agreement speaks to the success of the relationship and to the opportunity in front of us for continued growth.”
GNC launched its online store on GSI’s e-commerce platform in the fourth quarter of 2005. Online sales have since become an important channel for GNC as well as a valuable extension of its brand, the company stated.
Forbes names Home Diagnostics one of its 200 best small businesses
FORT LAUDERDALE, Fla. Home Diagnostics on Tuesday announced that it was named one of Forbes magazine’s “200 Best Small Companies” in the October 27 issue of that publication, which makes for HDI’s debut on the Forbes list.
“Being recognized by Forbes as one of the nation’s best small companies is a testament to the success of Home Diagnostics’ growth strategy,” stated Richard Damron, Jr., president and chief executive officer of Home Diagnostics. “National pharmacy chains, distributors and mail service providers trust our blood glucose monitoring systems to represent their own brands because we offer high-performance products at a significant cost savings to their diabetic customers. Our ability to capitalize on our unique distribution model and gain market share with competitive price points positions Home Diagnostics as a strong player in a growing $7 billion diabetes testing supplies market.”
“The Forbes list of the 200 Best Small Companies seeks to identify the strongest public companies with sales under $750 million,” said Kurt Badenhausen associate editor at Forbes. “These firms all have reasonable debt burdens and have had solid sales and earnings growth over the past five years.”