BEAUTY CARE

MD Complete skin care to hit Target stores in March

BY Antoinette Alexander

NEW YORK — MD Professional announced on Wednesday that its MD Complete skin care line is debuting nationwide at Target stores.

The line, created by dermatologist Dr. Brian Zelickson, launched exclusively on Target.com on Feb. 17 and will be available in select Target stores beginning in March. Products also are available on MDCompleteSkincare.com as of Feb. 16. MD Complete ranges in price from $16.99 to $39.99.

According to the company, MD Complete is suited for any consumer who wants to step-up their skin care to obtain more visible improvements in skin tone, lift, firmness, texture and clarity.

“The key behind MD Complete’s visible results is using broad, synergistic combinations of potent, medical-grade ingredients at highly concentrated, clinically-effective levels,” Zelickson said.
 
Zelickson added: “Users will likely notice improvements in just three to seven days, but the real turning point is in the third week. That’s when we typically hear users see unexpected dramatic visible improvements. They are often surprised by the results, and I think this because they’ve never really experienced what truly professional skincare is capable of doing.”
 
MD Complete offers 11 products that address a broad spectrum of skin concerns with two product lines — one targeted at skin clearing and the prevention of breakouts and the other focused on anti-aging concerns. The treatment products are multi-tasking 3-in-1 products to simplify routines. 

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Celebrity scents live on

BY Antoinette Alexander

NEW YORK — The celebrity fragrance trend continues to live on, and among the latest entrants is singer and songwriter Enrique Iglesias.

The artist has teamed up with Coty to develop his own line of signature fragrances, with the first fragrance slated to launch in the summer.

Coty Beauty president Renato Semerari noted that the partnership marks a great opportunity to expand in emerging markets, especially Brazil, which is the world’s largest fragrance market.

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Perry Ellis gets playful

BY Antoinette Alexander

DORAL, Fla. — Well-known fashion brand Perry Ellis shipped in August a new namesake fragrance for men — Perry Ellis.

Playful and enticing, the brand’s new flagship fragrance is housed in a bottle inspired by the signature Perry Ellis “dot.” The dot is designed to evoke the heritage of the brand while lending a playful attitude.

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