HEALTH

McNeil unviels commemorative keepsake case for e.p.t.

BY Michael Johnsen

SKILLMAN, N.J. According to a recent survey commissioned by McNeil Consumer Healthcare, finding out they were pregnant was a moment so special that 67% of expectant mothers saved their at-home pregnancy test, and more than 3-in-4 moms and expectant mothers would likely save it if they had a keepsake case to put it in.

McNeil on Tuesday announced the introduction of a commemorative keepsake case and scrapbook card from e.p.t., the company’s home pregnancy testing brand, that will be available with a mail-in proof of purchase.

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McNeil recalls continue; this time for Benadryl, Extra Strength Tylenol

BY Allison Cerra

FORT WASHINGTON, Pa. McNeil Consumer Healthcare once again is recalling certain lots of its products as it is probed by federal investigators for its recall of children’s cough-cold products and manufacturing plant closure.

The J&J subsidiary announced Wednesday morning that four lots of Benadryl allergy ultratab tablets (100 count) and one lot of Extra Strength Tylenol rapid-release gels (50 count) would be added to its initial Jan. 15 product recall. This recall, McNeil said, is a follow-up to the product recall because the products were inadvertently omitted from the initial recall action.

Benadryl allergy ultratab tablets are designed to provide relief of such allergy-associated symptoms as sneezing, runny nose, itchy throat and itchy and watery eyes. Extra strength Tylenol rapid-release gels are sold over-the-counter and are indicated for the temporary reduction of fever, as well as for the temporary relief of minor aches and pains due to headache, muscular aches, backache, minor arthritis pain, the common cold, toothache, premenstrual and menstrual cramps, and flu.

Consumers who purchased product from the lots included in this recall should stop using the product and contact McNeil Consumer Healthcare for instructions on a refund or replacement, the company said.

The Committee on Oversight and Government Reform is continuing its probe of the J&J subsidiary.

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‘Life…supplemented’ campaign saluted for PR work

BY Allison Cerra

WASHINGTON Consumer wellness initiative “Life…supplemented” was the recipient of an award that recognizes organizations that do exemplary work in the field of public relations.

Considered the highest honor within the public relations industry, the Silver Anvil award — sponsored by the Public Relations Society of America — was given to CRT/tanaka, the creators of the campaign, and to the CRN Foundation, the education affiliate of the Council for Responsible Nutrition, which managed the campaign.

“Life…supplemented” encourages consumers to focus on the three pillars of health — healthy diet, dietary supplements and exercise — along with other smart, healthy lifestyle choices. The campaign was recognized in the reputation/brand management (associations) category. The ceremony was held June 3 in New York.

“This consumer wellness initiative is an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness,” said Judy Blatman, SVP communications at CRN. “It’s an honor to share this award with CRT/tanaka, our Steering Committee and funders, and our Social Media Advisory Board and other campaign advisors.”

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