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McNeil launches dissolvable Zyrtec tablets

BY Michael Johnsen

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare recently introduced a new form to the Zyrtec portfolio of allergy-relief products — an oral, dissolvable tablet. Delivering the same effective 24-hour relief, Zyrtec Dissolve Tabs contains 10 mg of citrus-flavored cetirizine that melts in the mouth.

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Mucinex enters allergy market

BY Michael Johnsen

PARSIPPANY, N.J. — Reckitt Benckiser recently line-extended its Mucinex franchise into the year-round allergy sector with Mucinex Allergy. “More than 75% of Mucinex users also take an allergy treatment,” said Heather Allen, Reckitt Benckiser EVP category development. Mucinex Allergy is formulated with fexofenadine hydrochloride, the generic equivalent to Allegra, a $200 million brand.

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Clear Eyes ranked leading allergy remedy

BY Michael Johnsen

TARRYTOWN, N.Y. — It was one year ago that Prestige Brands announced Vanessa Williams would headline its Clear Eyes brand. And in the past year, the Clear Eyes franchise has grown 5.3% to $51.4 million for the 52 weeks ended April 20 across total U.S. multi-outlets, according to IRI. That ranks Clear Eyes No. 10 on a list of leading allergy remedies.

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