HEALTH

McNeil Consumer partners with Food Network’s Ted Allen on Pepcid promo

BY Michael Johnsen

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare on Wednesday launched the Pepcid Tastemakers Restaurant Week campaign, teaming up with Ted Allen, host of Food Network's Chopped and All-Star Academy, to tap into every foodie's craving to explore local dining hotspots.
 
“I'm excited to join the Pepcid brand on its journey to empower foodies in their pursuit and discovery of new tastes,” Allen said. “Whether trying new restaurants or tasting dishes on-set, I keep Pepcid products on-hand because they act fast and last, taste great, and prevent my heartburn from getting in the way of enjoying a variety of bold flavors.”
 
“Being ahead of food trends is in the Pepcid brand's DNA,” said Jennifer Cullen, director of marketing at McNeil Consumer Healthcare. “We've designed the Pepcid Tastemakers Restaurant Week campaign in partnership with the country's greatest tastemaker influencers to aid food enthusiasts everywhere in their celebration of bold flavors, without the pain of heartburn.”  
 
As part of Pepcid Tastemakers Restaurant Week, the Pepcid brand and Ted Allen will host exclusive dining events in two of the country's top culinary cities.  At each event, noteworthy chefs will be coming together to curate unique ingredient and flavor combinations. The first private dining experience will take place at The Cannibal in New York where guests will enjoy a menu crafted by The Cannibal's executive chef, Francis Derby, along with Momofuku alum Tien Ho. The menu will highlight both chefs' specialties: nose-to-tail and modern Asian respectively.  
 
The second event will take place in Chicago at the newly opened hotspot Intro. Attendees will be treated to an impressive multi-course tasting menu from Intro's current chef-in-residence, Erik Anderson, who will be collaborating with Matthew Kirkley, a partner of Intro. The menu will consist of creative, seasonal and classic French cuisine.
 
“We're carving out a new space for our brand and consumers, which is a great way to live into our mission to deliver both premium solutions and unparalleled experiences to those we have the privilege to serve,” said Sheri Keiles, director, OTC brand communications, McNeil Consumer. “The Pepcid Tastemakers program sets out to meet foodies no matter where they are on their personal culinary journeys and provide the tools and know-how to enhance and elevate any dining adventure.”
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Packaged Facts: FTC report may drive more pet medicines to retail

BY Michael Johnsen

ROCKVILLE, Md. – The U.S. pet medications market is a hotbed for competition as brick-and-mortar retailers and online retailers have entered the fray intent on gaining ground on the segment that still remains the industry's most important channel — veterinary clinics. Packaged Facts projections released Wednesday forecast that pet medications sales will rebound from its slow showing as recently as 2013 to experience healthier returns through 2018. At this pace, the market will grow from its 2013 level of $7.6 billion to $10.2 billion in 2018, reflecting a compound annual growth rate of 5%.
 
Most marketers of pet medications in the United States fall into one of two groups: 1) global pharmaceutical companies operating through animal health divisions and selling mainly through the veterinary channel, such as Merial and 2) pet product marketers selling through retail channels, including broad-line marketers like Central Garden & Pet and smaller companies focusing on over-the-counter pet health products. With the recent and ongoing crossover into retail of formerly vet-only brands like Bayer's Advantage and K9 Advantix, the pharmaceutical/veterinary vs. pet product/retail distinction is blurring, however. For many companies, antiparasitics are a key part of the pet medications portfolio, with flea/tick products representing their best-known consumer brands, noted Packaged Facts research director David Sprinkle.
 
Citing in part research by Packaged Facts and other resources, the Federal Trade Commission in May 2015 issued Competition in the Pet Medications Industry Prescription Portability and Distribution Practices, a report that at one point politely rebukes an established policy by several of the largest veterinary drug manufacturers to sell medications exclusively through veterinarians. 
 
The FTC report also pinpoints three things consumers can benefit from amid the increased competition in the market for pet medications:
 
  • Broader access to portable prescriptions;
  • A greater choice of generic drugs; and
  • Wider access by non-veterinary retailers to supplies. 
 
 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Hi-Tech enhances weight loss portfolio with FormuTech acquisition

BY Michael Johnsen

NORCROSS, Ga. — Hi-Tech Pharmaceuticals on Wednesday announced its acquisition of FormuTech, a leading provider of premium weight loss and bodybuilding products in the sports nutrition category. FormuTech produces Lean EFX, a weight loss aid, for example.
 
"The combination of these two great companies accelerates Hi-Tech's Sports Nutrition growth strategy, substantially boosts our Sports Nutrition portfolio and diversifies our business stream," stated Jared Wheat, Hi-Tech chairman, president and CEO. "We believe this strategic transaction will enhance our industry-leading sports nutrition position by expanding market opportunities. FormuTech brings strong relationships to enhance our position with sports nutrition distributors, and a highly experienced management team to support Hi-Tech's continued growth."
 
"Lean EFX products will serve as a growth catalyst for our weight loss segment, providing this division with another leading brand in the high-growth sports nutrition category," added Steve Smith, EVP Hi-Tech Pharmaceuticals. "The acquisition of FormuTech expands our offerings of mainstream, weight loss and sports nutrition products, including protein-rich foods, and broadens our appeal with younger consumers."
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?