McDonald’s, Kraft will bring café experience to store shelves
OAK BROOK, Ill. — McDonald's and Kraft are collaborating to bring McDonald's McCafé brand to retail shelves across the United States, beginning in early 2015. The packaged coffees will give consumers a convenient way to enjoy the McCafé experience in their own homes.
"We understand there is huge demand for at-home options, and we've built great success with our McCafé coffee in restaurants. So, it was a natural next step to provide customers with McCafé coffee to enjoy in their own home," said Greg Watson, SVP McDonald's U.S. menu innovation. "We have always been committed to serving delicious, high-quality beverages at a value, and we're happy to provide consumers another great way to enjoy McDonald's McCafé coffees."
Consumers will see the following coffee formats and varieties when the product launches:
- Roast and Ground: Premium Roast, Breakfast Blend, French Roast, Colombian, Premium Roast Decaf, French Vanilla, Hazelnut and French Roast Whole Bean (12-oz. bag); and
- Single Cups: Premium Roast, French Roast and Premium Roast Decaf.
The partnership between the two companies places them both in a lucrative position in the at-home coffee category, according to Nina Barton, VPcoffee for Kraft Foods.
"This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth and deliver one of America's largest, fastest-growing coffee brands to coffee lovers nationwide," Barton said. "By tapping into the loyal McCafé fan base already built by McDonald's and leveraging our deep coffee category expertise here at Kraft, we have the ability to reach a larger audience than ever before, really giving this brand room to thrive."
Carma Labs launches Carmex Cold Sore Treatment