Maybelline offers perfect fit
NEW YORK —Maybelline New York is looking to revolutionize how women shop the wall for face makeup with its new Fit Me collection, available at retail beginning January 2011.
Using the Fit Finder tool, women can easily find the right shade of foundation and the corresponding shades of concealer, powder and blush. The wall is segmented into rows. Each row represents one intensity (i.e., light, medium or deep), and all of the products are numbered for a foolproof process. To find the right shade or number, place your wrist under the windows and find the shade that is the closest match.
Furthermore, the formula features an exclusive Skin Merge technology, which matches skin tone and makes blending easy.
The collection is comprised of 18 foundation and powder, six concealer, 12 blush and three bronzer shades.
Crest Pro-Health introduces Complete Rinse
CINCINNATI Procter & Gamble’s Crest has announced the introduction of its new Crest Pro-Health Complete Rinse with fluoride.
Crest Pro-Health Complete Rinse promises to provide six benefits in one: rebuild enamel, help prevent cavities, clean teeth and gums, kill bad breath germs, and freshen breath.
"We wanted to create a mouth rinse that, when paired with brushing, would provide comprehensive oral care," stated Christine McGovern, brand manager at P&G. "Crest Pro-Health Complete Rinse provides benefits for your mouth with the added power of fluoride to help individuals improve their oral health. With the use of this new rinse, we hope individuals will have more confidence in the health of their mouths going into their next dental check-up."
Crest Pro-Health has partnered with Dr. Jamie Sands, a family and cosmetic dentist based in Studio City, Calif., to offer consumers tips and tools to help improve their oral health. Consumers can access information and expert advice from Sands, as well as test their oral health knowledge by visiting AOL Health’s Dental Health Care Center at AOLHealth.com.
Jordin Sparks to launch fragrance
GLENWILLOW, Ohio Recording artist and Broadway star Jordin Sparks is launching in October her first fragrance line, which exclusively will be available at apparel retailer Dots through Nov. 5.
Apra International, which introduces up-and-coming celebrity fragrances, manufactured the fragrance called "Because of You." The fragrance is priced at $14.95 for 2.5 oz. of eau de parfum. Dots, which has more than 400 stores, will offer the fragrance at an introductory price of $9.50 through the month of October.
Sparks was involved in the development of the scent, which infuses clementine, white imperial currant and orange blossom top notes with orchid, coral and peony mid-notes, along with underlying sheer musks, vanilla, amber and woodsy base notes.