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Maybelline NY to launch its first line of lip treatment products

BY Antoinette Alexander

NEW YORK — Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

Baby Lips, which will be available at mass-market retailers beginning in October, comes in six variations and promises to make lips softer and smoother in as little as one week.

“Lip balms have proven to be an essential daily accessory for many women,” stated Carolyn Holba, SVP marketing for Maybelline New York-Garnier-Essie. “With Baby Lips, Maybelline New York has created the lip balm women have been craving: the repairing benefits of a treatment lip balm, with the option of color payoff in a playful fun pack.”

The formula features an exclusive botanical cell renewal concentrate with centella asiatica. This natural botanical plant, native to India, Sri Lanka, Australia and other parts of Asia, promises to improve lip coloration and reduce the appearance of fine lines. Vitamins E and C, plus shea butter, aloe and camphor provide moisturization.

Baby Lips Repairing Lip has a suggested retail price of $3.99 each and comes in six SKUs:

  • Two clear: Quenched and Peppermint; and
  • Four tinted: Cherry Me, Pink Punch, Grape Vine and Peach Kiss.

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IDF: Diabetes epidemic continues to rise

BY Allison Cerra

NEW YORK — The diabetes epidemic continues to grow at a rapid pace, according to Diabetes Atlas figures released by the International Diabetes Federation.

Data from global studies found that in 2011, the number of people with diabetes has reached 366 million worldwide, with 4.6 million deaths attributed to the disease. Additionally, worldwide healthcare spending on diabetes has reached $465 billion.

IDF said it presented the figures at the Lisbon meeting of the European Association for the Study of Diabetes.

"IDF’s latest Atlas data are proof indeed that diabetes is a massive challenge the world can no longer afford to ignore," IDF president Jean Claude Mbanya said. "In 2011, one person is dying from diabetes every seven seconds. The clock is ticking for the world’s leaders — we expect action from their high-level meeting next week at the United Nations [Summit on Non-Communicable Diseases] that will halt diabetes’ relentlessly upwards trajectory."

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My Girls Skin Care caters to breast cancer patients, hits select retailers

BY Antoinette Alexander

BOSTON — My Girls Cream (formerly known as My Girls Radiation Cream) is now available at select pharmacies, oncology boutiques and post-surgery specialty retailers, the manufacturer announced on Wednesday.

The skin cream, designed for breast cancer patients undergoing radiation, can be purchased at such oncology boutiques as Mass General Hospital’s Images Boutique, such post-surgery specialty retailers as Lady Grace, and online via Wilkinson Pharmacy and Lots To Live For. McKesson Pharmaceutical will make the cream available to its retailers, including Fagen Pharmacy.

My Girls’ creamy formula, now with a new look, has won praise from people undergoing radiation therapy as it spreads easily over skin that may become compromised after radiation. My Girls Cream is nongreasy, nonstaining and free of fragrance and dye.

“Having My Girls Cream available at retailers located nearby sampling hospitals and radiation centers is a great convenience for cancer patients who can pick up their medications and also find an over-the-counter cream that helps maintain the healthy appearance of their skin after radiation treatments” stated Linda Griffith, a breast cancer survivor and new VP customer care for My Girls Skin Care.

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