Maybelline New York makes perfect fit for beauty shoppers
NEW YORK Maybelline New York has unveiled its new Fit Me collection, which features the brand’s largest range of shades to date, and a new Fit Finder tool to revolutionize how women shop for makeup at mass.
"We are offering women a revolutionary way to shop for face makeup," stated David Greenberg, president of Maybelline New York – Garnier. "Not only are we simplifying the process for finding the ideal shade, but we’re [also] offering her corresponding products to help build a daily makeup regimen — all that fit her skin tone perfectly. Her complexion is left looking beautiful and natural."
The collection — which is comprised of 18 shades of foundation and powder, six shades of concealer, 12 shades of blush and three shades of bronzer — features the exclusive Skin Merge technology. The technology is designed to deliver ultimate blendability, breathable skin and a seamless match to skin tone, thanks to homogenized pigments.
On the wall, the display will feature a new "Fit Finder" tool to make it easy for her to find the right shade of foundation and corresponding shades of concealer, powder and blush. The wall is segmented into rows, and each row represents one intensity.
The collection will be available at retail beginning January 2011. The suggested retail prices are $7.99 for the foundation, $7.99 for the powder, $6.49 for the concealer and $5.51 for the blush and bronzer.
L’Oreal USA announces changes to professional products division
NEW YORK L’Oreal USA has announced the promotion of An Verhulst-Santos, president of the U.S. professional products division, to managing director of the L’Oreal professional products division worldwide, effective Jan. 1, 2011.
Former brand president of L’Oreal USA’s professional products division, Pat Parenty, will succeed Verhulst-Santos, effective in October, and will report to Frederic Roze, president and CEO of L’Oreal USA.
Verhulst-Santos began her career nearly 20 years ago in marketing with L’Oreal professional products in Belgium, where she became marketing director of L’Oreal Professional. In 1998, she took the position of marketing director of the Europe sector, and was appointed general manager of the professional products division in Holland in 2000. In 2004, she became general manager of the professional products division in Brazil, and four years later was promoted to her current position.
Parenty was appointed brand president of L’Oreal USA’s professional products division in February 2009, overseeing the L’Oreal Professional, Kerastase, Logics, Matrix, Mizani, Pureology, Redken, Shu Uemura Art of Hair and Essie brands. He joined L’Oreal USA in 1997 as VP sales for Redken, and shortly thereafter was promoted to SVP/general manger.
Nivea maker shuffles management team
WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to its management team, including the promotion of Iain Holding to the global role of corporate VP global sales strategy. All of the announcements will be effective in October.
Holding currently serves as president of Beiersdorf North America. The position of corporate VP global sales strategy is based at the company’s global headquarters in Hamburg, Germany. Holding has been part of Beiersdorf for more than 20 years. He has worked for affiliates in Germany, Belgium, Canada and the Netherlands before taking charge of Beiersdorf’s North American operations in 2006. Since then he has led the redesign of the North American affiliate’s business strategy and a refocusing on the group’s core business, as well as the development of the Nivea, Eucerin and Aquaphor brands, which has resulted in solid double-digit growth during the last four years.
Robert Taylor-Hughes, currently managing director of Beiersdorf, Middle East, North Africa and West Asia, will succeed Holding as president of Beiersdorf North America. Taylor-Hughes has worked in various marketing and management positions within the consumer packaged goods industry for the past 20 years. He joined Beiersdorf in 2001 as marketing director, business development Cosmed. Most recently, leading the company’s affiliate in the Middle East, he has been responsible for steering the Beiersdorf brands across 17 multinational countries within the region.
Magnus Jonsson, currently director of marketing for Nivea for Men and Consumer Insights, has been promoted to VP marketing for Beiersdorf Inc., which includes oversight of the Nivea, Nivea for Men, Nivea lip care, Nivea body wash, Eucerin and Aquaphor brands. He replaces Nicolas Maurer who recently was promoted to corporate VP global skin care.
Jonsson joined Beiersdorf US in 2004. He has held several positions within the Nivea brand group of increasing responsibility, including product manager, Nivea Visage; marketing manager, Nivea Body; marketing director, Nivea; and, most recently, since November 2009 he served in the newly created position of marketing director, Nivea for Men and Consumer Intelligence.