Maybelline New York makes perfect fit for beauty shoppers
NEW YORK Maybelline New York has unveiled its new Fit Me collection, which features the brand’s largest range of shades to date, and a new Fit Finder tool to revolutionize how women shop for makeup at mass.
"We are offering women a revolutionary way to shop for face makeup," stated David Greenberg, president of Maybelline New York – Garnier. "Not only are we simplifying the process for finding the ideal shade, but we’re [also] offering her corresponding products to help build a daily makeup regimen — all that fit her skin tone perfectly. Her complexion is left looking beautiful and natural."
The collection — which is comprised of 18 shades of foundation and powder, six shades of concealer, 12 shades of blush and three shades of bronzer — features the exclusive Skin Merge technology. The technology is designed to deliver ultimate blendability, breathable skin and a seamless match to skin tone, thanks to homogenized pigments.
On the wall, the display will feature a new "Fit Finder" tool to make it easy for her to find the right shade of foundation and corresponding shades of concealer, powder and blush. The wall is segmented into rows, and each row represents one intensity.
The collection will be available at retail beginning January 2011. The suggested retail prices are $7.99 for the foundation, $7.99 for the powder, $6.49 for the concealer and $5.51 for the blush and bronzer.
Revlon declares stock dividend
NEW YORK Revlon has announced a regular dividend on its Series A Preferred Stock, payable on Oct. 8, 2010, to holders at the close of business on Sept. 30.
The board of directors declared a regular dividend of $0.167434 per share on the Series A Preferred Stock for the period from July 8, 2010, through Oct. 8, 2010.
As previously disclosed, Revlon issued 9,336,905 shares of Series A Preferred Stock on Oct. 8, 2009. Pursuant to the terms of the Certificate of Designation for the Series A Preferred Stock, each share of Series A Preferred Stock is entitled to receive, when and if declared by Revlon’s board out of legally available funds, cumulative preferential dividends at an annual rate of 12.75% of the $5.21 per share liquidation preference.
The regular dividends are payable quarterly in cash in arrears on Oct. 8, Jan. 8, April 8 and July 8 of each year, or the next business day if such date is not a business day, if declared.
L’Oreal USA announces changes to professional products division
NEW YORK L’Oreal USA has announced the promotion of An Verhulst-Santos, president of the U.S. professional products division, to managing director of the L’Oreal professional products division worldwide, effective Jan. 1, 2011.
Former brand president of L’Oreal USA’s professional products division, Pat Parenty, will succeed Verhulst-Santos, effective in October, and will report to Frederic Roze, president and CEO of L’Oreal USA.
Verhulst-Santos began her career nearly 20 years ago in marketing with L’Oreal professional products in Belgium, where she became marketing director of L’Oreal Professional. In 1998, she took the position of marketing director of the Europe sector, and was appointed general manager of the professional products division in Holland in 2000. In 2004, she became general manager of the professional products division in Brazil, and four years later was promoted to her current position.
Parenty was appointed brand president of L’Oreal USA’s professional products division in February 2009, overseeing the L’Oreal Professional, Kerastase, Logics, Matrix, Mizani, Pureology, Redken, Shu Uemura Art of Hair and Essie brands. He joined L’Oreal USA in 1997 as VP sales for Redken, and shortly thereafter was promoted to SVP/general manger.