BEAUTY CARE

Maybelline New York kicks up its heels with Broadway cast at NYC Rite Aid

BY Antoinette Alexander

NEW YORK Beauty mavens and Broadway fans flocked to New York City’s Grand Central Station on Thursday to take part in an event hosted by Rite Aid and Maybelline New York to celebrate the launch of Maybelline New York’s new Color Sensational Lipcolor.

Highlighting the event, which attracted a steady stream of attendees, were live musical performances by the cast of Broadway’s “Chicago.”

In addition, professional makeup artists provided lip-scriptions to help women find their perfect lip shades and to offer mini Sensational Lipcolor makeovers. Attendees also received gift bags filled with sample size products and 50% off discounts for “Chicago” available on a first-come, first-serve basis.

Rite Aid regional VP, Paul Perinetti, attended and said it was the first time Rite Aid has hosted such an event.

“We will try to do something like this again,” Perinetti told Drug Store News, noting that coupons for the new Color Sensational Lipcolor being handed out at the event will help drive in-store traffic at local Rite Aid stores.

In addition, visitors could enter to win free tickets to “Chicago,” with Maybelline New York giving away a free pair of tickets every hour between 3 p.m. and 7 p.m.

With any purchase of Maybelline New York Color Sensational lipcolor, New York customers also can enter to win a “Chicago” prize package with a grand prize of two free show tickets, a post-show backstage tour and a “Chicago” gift basket including a CD/DVD package, stockings, t-shirts and souvenir books. Ten runners-up prizes include two free show tickets. Details are available inside Rite Aid stores.

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MAC Cosmetics, Milk Studios partnering for New York Fashion Week

BY Antoinette Alexander

NEW YORK MAC Cosmetics, which is part of The Estee Lauder Cos., is partnering with Milk Studios during New York Fashion Week in September to support designers at the iconic Meatpacking District space.

MAC and Milk will offer designers multi-layered support including space for their shows, presentations and press appointments. A designer will also have the option to hold castings, hair and makeup tests and book shoots at The Milk Building throughout the duration of Fashion Week.

“As a longtime supporter of New York Fashion Week, MAC is proud to take its advocacy to the next level with this initiative,” stated Estee Lauder Group president John Demsey. “The MAC brand celebrates fashion and encourages creativity. We are delighted to help bring the vision of these talented designers to fruition.”

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Eucerin educates bloggers on sun exposure with ‘Time Machine’ Aging Simulator

BY Antoinette Alexander

WILTON, Conn. Eucerin, a Beiersdorf brand, was a sponsor of the BlogHer Conference 2009 recently held in Chicago and was on hand to educate the blogging community about the importance of incidental sun exposure and to provide a glimpse into their skin’s future using Beiersdorf’s proprietary “Time Machine” Aging Simulator.

This year marked Eucerin’s first appearance at the annual conference, held July 24 and 25.

“Today, more and more people are tapping into their online networks for health and beauty tips, and we are pleased to offer these influential community leaders a unique opportunity to learn about the importance of everyday sun protection through Eucerin and to truly see their skin in a new light and with our ‘Time Machine’ Aging Simulator,” stated Nicolas Maurer, VP marketing for Beiersdorf.

The “Time Machine” Aging Simulator animates the facial aging process, examining intrinsic and extrinsic aging factors on the shape and texture of the face. This projects how your skin will age and allows you to combat early warning signs of skin damage, such as incidental sun exposure.

In addition to receiving a customized view of the aging process, attendees were also educated about ways to battle the damaging effects of incidental sun exposure and the benefits of using such products as Eucerin Everyday Protection Body Lotion SPF 15 and Face Lotion SPF 30.

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