BEAUTY CARE

Maybelline New York encourages customers to ‘Be Sensational and Win’

BY Antoinette Alexander

NEW YORK Maybelline New York has partnered with CVS/pharmacy for the “Chicago” “Be Sensational and Win” contest.

Between March 15 and April 15 consumers can log onto the micro-site www.besensationalandwin.com for a chance to win a walk-on role in the Broadway production of “Chicago.” Contestants must perform their favorite song from Broadway musical “Chicago” and download the audition video for a chance to win. Live auditions will take place on March 22 at the Ambassador Theatre in New York, home to “Chicago.” There at the 42nd Street CVS/pharmacy, Maybelline New York makeup artists will be on hand to help contestants and consumers get Broadway-ready with mini-makeovers. They also can receive CVS/pharmacy coupons for discounts on Maybelline New York products.

The walk-on role will include lines depending on the winner’s ability, singing and dancing. The winner also receives a trip for two to New York City, a makeup kit from Maybelline New York a CVS/pharmacy gift card valued at $100 and more. Public online voting takes place from April 19 to May 7. Voters can also win prizes.

During the month of April, Maybelline New York will support the contest through in-store displays in more than 7,000 CVS/pharmacy locations featuring Lash Stiletto mascara and new Color Sensational lip color.

“CVS/pharmacy is thrilled to be the retail partner for the Maybelline ‘Be Sensational and Win’ program,” stated Cheryl Mahoney, VP beauty at CVS/pharmacy. “We applaud Maybelline for giving beauty consumers a fresh and fun way to experience the Maybelline New York brand.”

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Walmart customers get Hard Candy for spring

BY Antoinette Alexander

BENTONVILLE, Ark. Walmart is gearing up for spring with a collection of new Hard Candy beauty products slated to be on shelf the first week of May.

The new Hard Candy makeup products include:

  • Hot Smudge: A duo cream eyeliner/smudge shadow housed in a long case with a brush and smudger. The price is $6.
  • Meteor Eyes: This is a high-pigment, baked eye shadow that is buildable to create endless looks. It can be used “dry” for a sheer color or “wet” for an intense, dramatic look. The price is $6.
  • Powder Keg: These powdery-fine, silky-soft shadows promise to deliver more intense color than pressed or cream eye shadows. The formula is made from pearlized powders. The price is $6.
  • Welcome Matte: This is a micro-pigmented pressed powder that promises to eliminate unwanted shine. It includes a mirror and sponge and is priced at $8.
  • Moon Glow: This is a multi-tasking translucent powder infused with illuminating gold powder. It includes a mirror and sponge and is priced at $8.
  • Take Me Out Liner (glitter): This is a micro glitter-infused eyeliner pencil priced at $5.
  • Take Me Out Liner (molten metal): The molten metal eye pencils are available in a rainbow of shades. The color glides on smooth and stays soft and creamy for blending (about 30 seconds), then dries for a long-lasting finish. The price is $5.

In addition to the new makeup, beauty mavens can also buy a 100% nylon Train Case accented with the signature Hard Candy art and customer zipper pulls ($9) or a cosmetic bag that also features the signature Hard Candy styling and zipper pulls ($4).

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Solazyme, Unilever pen R&D deal

BY Antoinette Alexander

SOUTH SAN FRANCISCO, Calif. Solazyme, a renewable oil and bioproducts company, has inked a research and development agreement with Unilever to develop oil derived from algae for use in soaps and other personal care products, Solazyme has announced.

“Algal oil provides important benefits in personal care applications,” explained Jonathan Wolfson, CEO of Solazyme. “Solazyme’s algal oils can help meet the growing demand for completely renewable, natural and sustainable personal care products. Unilever is an acknowledged world leader in sustainability and we are honored to be working with them to develop this new renewable source of natural oils for their world class consumer products.”

Solazyme and Unilever are working to demonstrate a process to incorporate targeted algal oils into personal care products at a commercially relevant scale. The work will further develop Solazyme’s technology platform, which allows algae to produce oil and biomaterials in standard fermentation facilities quickly, efficiently and at large scale.

Among other sustainability initiatives, Unilever is exploring various next-generation sources of renewable oil for use in its products. Unilever’s collaboration with Solazyme represents a step in the company’s exploration of algae as a source of renewable oil.

“Unilever is committed to the highest sustainability and environmental practices and is working to drive industry change and set new standards,” added Peter Gallagher, VP global skin R&D, for Unilever. “Exploring sources of alternative natural oils is one of the most important aspects of our greater sustainable sourcing strategy and working with Solazyme’s algal oils is an excellent fit.”

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