Maybelline names new brand ambassador
NEW YORK Maybelline New York has named Indian model Diana Penty as its new brand ambassador, joining the ranks of such international supermodels as Adriana Lima and Christy Turlington.
Penty, a student of the Elite Model Management, succeeds Bollywood actress Deepika Padukone as a brand ambassador for Maybelline.
“I feel great to get this opportunity to endorse a brand that is so vibrant and truly multi-ethnic. For me it is not only about whom I am replacing but it’s about being on the same platform as international models and get international exposure,” stated Penty, according to published reports.
The Hygienist Hero Recognition Program is now accepting 2009 applications
WASHINGTON Johnson & Johnson Healthcare Products division of McNeil-PPC has partnered with the American Dental Hygienists’ Association to hold the Hygienist Hero Recognition Program. The program, which is designed to salute dental hygienists’ commitment to promoting oral hygiene in their local communities, is now accepting 2009 applications.
Dental hygienists are critical educators on the “front lines” of dental care, according to J&J. They are often the first and last professional to speak with patients about the importance of preventative oral care, including the essentials of a daily oral care regimen that encompasses brushing, flossing and rinsing.
Recipients selected will be recognized at the ADHA Annual Session in Washington D.C. between June 17 and 23, 2009. They will receive $1,000 donated to a healthcare-related charity of their choice, as well as the ADHA continuing education, including up to three courses at the annual session.
Church & Dwight to launch new Baby Orajel product in January
PRINCETON, N.J. Church & Dwight is launching in January its new Baby Orajel Cooling Cucumber Teething Gel.
The well-known Baby Orajel brand, which has been on the market for more than 40 years, is expanding its portfolio to now include a gel with cucumber extract. The cucumber extract is designed to help cool and soothe painful irritated gums.
The new Baby Orajel Cooling Cucumber Teething Gel, which promises to provide relief to babies instantly, is made with 7.5 percent benzocaine. It is dye-free and has a melon flavor. The suggested retail price is $5.99.