BEAUTY CARE

Maybelline names new brand ambassador

BY Antoinette Alexander

NEW YORK Maybelline New York has named Indian model Diana Penty as its new brand ambassador, joining the ranks of such international supermodels as Adriana Lima and Christy Turlington.

Penty, a student of the Elite Model Management, succeeds Bollywood actress Deepika Padukone as a brand ambassador for Maybelline.

“I feel great to get this opportunity to endorse a brand that is so vibrant and truly multi-ethnic. For me it is not only about whom I am replacing but it’s about being on the same platform as international models and get international exposure,” stated Penty, according to published reports.

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Church & Dwight to launch new Baby Orajel product in January

BY Antoinette Alexander

PRINCETON, N.J. Church & Dwight is launching in January its new Baby Orajel Cooling Cucumber Teething Gel.

The well-known Baby Orajel brand, which has been on the market for more than 40 years, is expanding its portfolio to now include a gel with cucumber extract. The cucumber extract is designed to help cool and soothe painful irritated gums.

The new Baby Orajel Cooling Cucumber Teething Gel, which promises to provide relief to babies instantly, is made with 7.5 percent benzocaine. It is dye-free and has a melon flavor. The suggested retail price is $5.99.

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Athlete-tested skincare line benefits charity

BY Antoinette Alexander

Several top athletes have joined forces to develop a skincare line that is athlete-tested and benefits charity.

Professional basketball player Steve Nash, Gold Medal skateboarder Ryan Sheckler, professional soccer player Mia Hamm, Gold Medal snowboarder Gretchen Bleiler, Gold Medal swimmer Amanda Beard and professional basketball player Carmelo Anthony are the co-founders of Mission Product.

Mission Product is the brainchild of athlete Charlie Engle, who conceptualized the line after finishing a 111-day run last year across the Sahara Desert and teaming up with entrepreneur and skincare industry veteran Josh Shawn. The aforementioned group of athletes then joined the Mission Product team to help with product innovation and development. Other athletes such as Hunter Kemper, Sarah Haskins and Jessica Mendoza have since signed on.

The line includes a no-sweat sunscreen with SPF 30 and anti-aging technology, a vitamin lip balm with SPF 20, an anti-friction cream, a restorative foot gel and an after-sun revive gel for post sun and wind exposure. The company just launched its signature line of Lip Balmers with Scheckler’s Orange flavor, Bleiler’s Sweet Vanilla flavor and the Mission Mint flavor. The produces are infused with vitamins, minerals and antioxidants. They are free of preservatives, irritants and are animal cruelty-free.

Mission Product supports the charities of its athletes, including The Sheckler Foundation, The Steve Nash Foundation, The Mia Hamm Foundation and H2O Africa, among others.

A video, by Meathawk Productions, a company Nash recently started, starring the line’s founders can be viewed at http://www.missionproduct.com/about_us.html.

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