BEAUTY CARE

Maybelline debuts Colossal Volum’ Express Mascara

BY Antoinette Alexander

NEW YORK Maybelline New York is going big and bold with its new Colossal Volum’ Express Mascara, its first-to-mass combination of a colossal collagen formula and an enormous brush. The result: Nine times the volume for eye-opening impact.

The new Colossal Volum’ Express promises to deliver supersized lashes in a single coat. The patented brush provides ample surface area to connect with each lash. Supplementary bristles seek out even the tiniest lashes, according to the company.

The formula’s fine wax dispersion prevents clumps while collagen and jojoba oil provide a quick effect on the lashes.

The mascara will be available at food, drug and mass retailers beginning in July. The suggested retail price is $7.47. The mascara is available in two shades: Classic black for everyday supersized lash looks and Glam Black for more extreme lashes.

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Schering-Plough wins packaging case against Fruit of the Earth

BY Antoinette Alexander

DALLAS Schering-Plough has announced that the Federal District Court for the Northern District of Texas has ordered Fruit of the Earth to change the packaging of its generic sport and baby sunscreens. Schering-Plough maintains that the Fruit of the Earth packaging infringes the trade dress of its Coppertone sun care products.

In litigation pending before the Texas court, Schering-Plough has sought an expedited resolution of the matter. The court declined to enter a preliminary injunction against Fruit of the Earth at this stage but, after several days of hearings, stated that Fruit of the Earth must change its products’ trade dress, including, among other things, changing the packaging design of products that have already been manufactured.

The court also stated that Fruit of the Earth must complete the changes to its product packaging within two weeks, and must certify its compliance to the court.

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Kate Hudson partners with WildAid to support animal rights

BY Antoinette Alexander

NEW YORK Actress Kate Hudson has partnered with hairstylist David Babaii and WildAid to bring to market a line of hair care products that support animal rights advocacy.

“We’re trying to come up with a way to make a product that everybody could get and afford—and actually make it a conscious product,” Hudson was quoted as saying in published reports. “We’d go to these labs and you start learning about regulations and how to make a product that’s sustainable in a market with people who want to buy things with longer shelf lives.”

The David Babaii for WildAid products are infused with such ingredients as volumizing volcanic ash, Cupucacu butter, blue algae, wild orchid, kiwi, mango, jojoba seed and dead sea salt. The products are free of sulfates, parabens, petrochemicals and animal products. And are free from animal testing.

The company will donate 10 percent of all profits to WildAid, the global wildlife conservation organization, to help save endangered animals.

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