Maybelline brings color from runway to consumers with new beauty Studios
NEW YORK —Maybelline New York’s ColorStudio is bringing inspirational looks from the fashion runway to women nationwide through its traveling beauty destination.
“As the beauty sponsor of Mercedes-Benz Fashion Week New York, we help create the looks that can define a season,” stated Serena Giovi, VP marketing for Maybelline New York. “Beauty and fashion go hand-in-hand and can be accessible to everyone. ColorStudio allows us to bring our backstage expertise and color authority to our customers and let them recreate these looks with our lineup of colorful and innovative products.”
The beauty tour kicked off Feb. 10 and will run through June 24, stopping at major events and Walgreens locations throughout the country. For more event information, visit Maybelline.com/ColorStudio.
Maybelline New York’s ColorStudio immerses beauty mavens in an engaging and educational experience that allows them to interact with Maybelline New York’s products, such as Color Sensational and the new Eye Studio Collection of eye shadows, eyeliners and mascaras. In addition, consumers receive backstage tips and tricks from top makeup artists.
Through one-on-one consultations with the color experts, consumers learn how to use Maybelline New York products and colors to accessorize their everyday looks. Every consumer walks away with a Backstage Beauty look book, featuring a personalized color consultation face map, as well as makeup tips, runway trends and coupons for discounts on Maybelline New York products.
Mac opens Times Square flagship
NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.
The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.
With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.
Hello Kitty beauty collection to be sold at Target
NEW YORK Added Extras has announced the launch of the new Hello Kitty-branded beauty collection, exclusively at Target.
The 38-SKU line, available as of February, includes lip gloss, nail polish, cosmetic bags, press-on nails, hair care, and bath and body products. The prices range between $1.99 and $9.99.
Hello Kitty by Sanrio appeals not only to children but also women of all ages around the world, and the highly successful character has been a fashion icon for decades.