BEAUTY CARE

Maybelline accepting Beauty of Education nominations for 2008

BY Antoinette Alexander

NEW YORK Maybelline New York is accepting nominations for its 2008 Beauty of Education Award, honoring women who have made a difference in their communities to support educational causes.

This year marks the fourth consecutive year for the award. Each of the 10 winners in 2008 will be awarded a $10,000 grant earmarked for her educational cause, a trip for two to New York City for a gala awards event and will have a chance to have her cause showcased in a national ad in People magazine.

“This year’s award winners will be in good company,” stated Serena Giovi, vice president of marketing at Maybelline New York. “Our past awardees are a phenomenal group of women who inspire, motivate, mentor and teach in their communities every day through education. Maybelline New York couldn’t be more proud to support them. We’re looking forward to seeing this year’s entries.”

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Jimmy Choo’s Mellon named to board of directors at Revlon

BY Antoinette Alexander

NEW YORK Revlon announced on Monday that its board of directors has elected Tamara Mellon, president and founder of Jimmy Choo, as a new director.

The election of Mellon increases the size of Revlon’s board to 10 members and increases the number of independent directors to seven members. Revlon will continue to have a majority of independent directors on its board.

J. Choo Ltd., “Jimmy Choo”, is a manufacturer and international retailer of women’s shoes and accessories based in London, England. Mellon has served in a senior executive capacity with Jimmy Choo since its inception in 1996. She also serves on the board and on the creative advisory board of The H Company Holdings, a privately held holding company, which owns and manages the Halston fashion design company.

Commenting on the appointment of Mellon, Revlon chairman Ronald Perelman stated, “We would like to welcome Tamara to Revlon’s board and believe that the company will benefit greatly from Tamara’s experience and leadership. Tamara is an exceptional businesswoman with an extensive background in business development, management and the consumer market. The board and senior management look forward to working with Tamara and utilizing her expertise as we continue to build our brands and further strengthen our business to achieve our objective to generate sustainable, profitable sales growth.”

“I am thrilled to become a director of Revlon, an iconic brand in beauty and one that represents the image of a confident glamorous woman,” stated Mellon. “I look forward to leveraging my consumer insights and my experience in the luxury fashion business to help the company grow its Revlon brand, and its other strong brands around the world. Also, I am proud to be part of a company that does so much to benefit women’s health and related causes.”

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P&G turns to YouTube for new Crest slogan

BY Alaric DeArment

NEW YORK Procter & Gamble is hitting YouTube in search of a new slogan to market the new Wintergreen Ice flavor of its Crest Whitening Expressions toothpaste.

Since 2003, P&G has used celebrity chef Emeril Lagasse’s “Bam!” catch phrase, but it will allow users to submit videos for a new slogan between Sept. 15 and Oct. 17 by saying what they think of the brand using 10 words or fewer.

The winning phrase will be used in TV spots for the new flavor, which replaces Lemon Ice.

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