CENTER STORE

Maxwell House puts spotlight on community houses

BY Allison Cerra

TARRYTOWN, N.Y. — Maxwell House has teamed up with Rebuilding Together and "Modern Family" star Julie Bowen to revitalize communities across the nation.

Through the "Drops of Good: The Maxwell House Community Project," the coffee brand will:

  • Complete up to $50,000 in renovations at 5-of-10 outstanding community houses, as voted by the American public;

  • Award 100 501(c)(3) organizations with $1,000 "Do-Gooder Grants"; and

  • Provide additional monetary donation to Rebuilding Together for each "Drops of Good" Maxwell House coupon redeemed.

With the help of Rebuilding Together, 10 worthy community houses have been selected to potentially receive the makeover of a lifetime through renovation projects of up to $50,000 each. The communities include Atlanta, Chicago, Denver, Indianapolis, Los Angeles, Miami, Minneapolis, Nashville, New York and Philadelphia.

Now through June 17, consumers can go to MaxwellHouse.com to learn more about each community house and vote for their favorite to receive renovations by the "Drops of Good" crew of volunteers and contractors. In June, Maxwell House will announce the five community houses America chooses to receive up to $50,000 for major renovations.

"This Maxwell House support will help us make significant achievements in restoring and preserving community houses for generations to come," said Gary Officer, president and CEO for Rebuilding Together. "Our mission is critical to the vitality of struggling communities, and we are truly grateful and excited that Maxwell House is bringing positive attention to the importance of volunteers and the local organizations working hard to improve their communities."

Click here to visit Maxwell House’s Facebook page.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Sunkist gives consumers inside look at citrus fruits

BY DSN STAFF

SHERMAN OAKS, Calif. — Sunkist will host a three-part Web series that showcases how citrus fruits are grown and how to identify the different varieties.

The series premiered worldwide this month. In line with the premiere, Sunkist also has kicked off a consumer sweepstakes that offers viewers a chance to win cash prizes. Trivia questions based on the webisodes will periodically appear on the Sunkist website now through June, offering fans who answer questions correctly the chance to win $1,000. Details about the sweepstakes can be found at Sunkist.com/citrusgrove.

"As growers, we have been working in partnership with Mother Nature for multiple generations," said Gina Widjaja, advertising and public relations manager for Sunkist. "This video series highlights how the Sunkist commitment to quality ensures families are getting the best fruit possible year-round."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Kellogg’s unites FiberPlus with Eggo

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has brought together its FiberPlus and Eggo brands.

New Eggo FiberPlus waffles offer a satisfying 35% of the daily recommended value in every serving, Kellogg’s said. The new waffles will be available in buttermilk and chocolate chip varieties.

"Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo. Now they also provide the added nutrition benefits of fiber," said Cathy Schneck, VP marketing at Kellogg Frozen Foods.

Eggo FiberPlus waffles now are available in the frozen section of grocery retailers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?