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Maximizing New Product Launches: Best Practices

BY DSN STAFF

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Crain’s: Cedra pharmacy caters to NYC’s wealthy with upscale concierge services

BY Antoinette Alexander

 

NEW YORK — A specialty pharmacy in New York City’s posh Upper East Side is catering to wealthy residents with a new menu of concierge services that range from $2,500 to $6,500 a month, according to a Crain’s article.

Cedra Pharmacy, which opened its doors in December, if offering four tiers of personalized care — Feather, Medial, Grand and Select.

The most expensive tier, Select, is designed for those patients battling cancer.

According to the article, the Grand tier includes weekly at-home medication reviews with a staff pharmacist, monthly home consultations with a nutritionist, a discount on Cedra purchases, twice-monthly therapeutic massages, 24-hour emergency support, semi-weekly personal training and a limo service and nurse accompaniment to doctor’s visits.

Mazen Karnaby, whose professional background includes working for Duane Reade and CVS/pharmacy, founded Cedra Pharmacy in 2014 “as the antidote to the modern pharmacy.”

According to Cedra’s web site, the company also operates a specialty pharmacy location in the Bronx and is planning to soon open a location in Dallas.

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Survey: American consumers like giving at the register

BY Dan Berthiaume

AUSTIN, Texas — Americans are known for their generosity, and that stereotype holds true when they go shopping. A new survey of 3,030 U.S. consumers across all ages by social responsibility firm Good Scout, “Change at the Checkout,” shows that 71% of respondents have donated to charity at the register.
 
Consumers surveyed listed “charity brand recognition” as the number one reason they feel compelled to give to charity at the register. The second leading reason is personal connection to the cause.
 
In addition, nearly half of American shoppers remember the last charity to which they donated at checkout, and 79% felt positive about their contribution.
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