Max Factor launches lip color line, lash-thickening mascara
NEW YORK Max Factor has announced the introduction of its new Vivid Impact Lipcolor and 2000 Calorie Extreme Lash Plumper.
The new Vivid Impact Lipcolor is a rich, pure pigment lip color that first made an entrance on the lips of top models on the runways of New York Spring/Summer 2009 Fashion Week. Procter & Gamble global creative design director, Pat McGrath, custom designed the color shade palette.
The Vivid Impact Lipcolor is available in pinks, reds, beige/browns, mauves and wine/burgundies. The average retail price is $7.98 each.
For voluminous lashes there’s the new Max Factor 2000 Calorie Extreme Lash Plumper. The mascara features a patented Fat-Wrap Brush that is designed to max out each and every lash, even the little ones. The brush houses 67 percent more bristles than Max Factor Volume Couture Mascara and a 25 percent bigger core.
The mascara is available in Extreme Blackout, Black Velvet and Blackest Brown. The average retail price is $9.98 each.
Coty announces partnership renewal with Information Resources Inc.
CHICAGO Coty Inc., whose brands include Sally Hansen, Rimmel and N.Y.C. New York Color, has renewed its business with Information Resources Inc.
Under the multi-year agreement, IRI will provide marketplace information and business insights for all of Coty’s business units.
In addition to consumer panel and audit services, Coty will utilize IRI InfoScan. This census-based scanner tracking service will provide Coty with data and insights to fuel more effective business analyses and decision support processes at retail. InfoScan leverages data from more than 44,000 stores on a weekly basis across the food, drug, mass and convenience channels.
“Our extended relationship with Coty solidifies IRI as the powerhouse in the beauty market information solutions space,” said Steve Johnson, executive vice president and general manager of IRI Healthcare and Personal Care Solutions Group. “IRI’s rich consumer insights will empower Coty to quickly identify potential issues and opportunities, take action against them, and ultimately leverage this information to win at the shelf.”
Murad taps Sameyah for global general manager of Murad Professional
EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Dr. Howard Murad, has promoted Tracey Sameyah as global general manager of Murad Professional.
In this role, Sameyah will be responsible for creating global trade strategy and providing a consistent message in the areas of sales, education and marketing internationally. Sameyah will be a driving force behind the new spa brand, Murad Professional.
In addition, the development and expansion of the Murad Inclusive Health Center will be a critical part of this position. The Murad Inclusive Health Center is a new service division of Murad that partners with retailers, spas and medical offices to provide consumers with individualized anti-aging programs.
Sameyah moved to the states from London in 1992 to pursue new opportunities in spa management. She ran the day spa, A Sense of Self, founded by Murad.
In 1995, the spa relocated and reopened as the Murad Medical Spa, where Sameyah assumed the positions as spa director and vice president of the Murad Professional division.
Murad’s line of skin care products are available through the company Web site, salons, spas and select retail outlets.