Mavens turn to masks
In search of a deep clean, beauty mavens are taking a closer look at facial masks, and manufacturers are heeding the call with an array of new launches that tout innovative ingredients.
“The direction today is for flawless appearance and self-assured choices. The look is flawless, with perfected faces, defined eyes and evolved anti-aging applications. From primary care focused skin care, bold red and even blue or green lips, and artisanal fragrances, the feel is self-assured,” said Karen Grant, VP and senior global industry analyst for the NPD Group, when presenting a 2013 review of U.S. and global beauty sales earlier this year. “How ever, the attitude across the board reflects a new era of immediacy, looking for the quick fix of alphabet creams, masks and illuminators, and the instant indulgence of classic and couture scents.”
Furthermore, NPD reported that U.S. retail sales of masks in the prestige market soared 60% to $53 million between February 2013 and January 2014.
The increased focus on facial masks in the prestige market has trickled to mass with manufacturers churning out offerings that feature such ingredients as clay, orange extract, licorice root and vitamin C, to name a few.
Conair’s well-oiled machine
STAMFORD, Conn. — Further tapping into the trend of oil-infused hair styling tools, Conair has developed the new Infiniti Pro by Conair Argan Oil Treatment Strip Finishing Brush.
This brush harnesses the powers of argan oil through the replaceable argan oil treatment strip that runs through the middle of the brush. Natural boar bristles help distribute the oil through the hair, and it promises to last for multiple uses.
The results? According to the beauty brand, the brush provides up to 100% more noticeable shine, up to 55% better conditioning and up to 50% less hair breakage.
Lumene bolsters line with skin care oil
ESPOO, Finland — In keeping with the trend, Finnish beauty brand Lumene was certain to add a new skin care oil to its list of launches for 2014.
Among the new products added this year to Lumene’s Vitamin C+ collection, which is now known as Bright Now Vitamin C+, is the new Bright Now Vitamin C Dry Skin Cocktail skin oil. The two-toned formula not only is visually stunning but the bio-active oil complex combines cranberry and cloudberry seed oils to nourish and vitalize skin. It promises to smooth and diminish the appearance of fine lines and wrinkles.
The range, which is targeted to women ages 25 years and older, leverages the power of arctic cloudberry nectar and seed oil, as well as vitamin C, to brighten and protect the skin while preventing the first signs of aging.