Mavens seek ‘truly’ natural products
You are what you eat. Well, in this case, you are what you put on your skin. That’s why customers increasingly are seeking truly natural beauty products.
(Click here to view the full Category Review.)
Truly natural positioning is gaining importance with consumers, manufacturers and retailers, and that’s spelling healthy sales gains.
According to global consulting and research firm Kline & Co. — which estimates that the global natural personal care market increased by nearly 10% in 2014 — there is a shift taking place in the natural market.
In such mature markets as the United States and Europe, a growing number of consumers are purchasing products containing predominantly natural ingredients. Natural-inspired products are those products with natural claims but are formulated with a high proportion of synthetic ingredients. While products that are only natural-inspired continued to prevail in the United States and Europe in 2014, Kline’s ratings system — which analyzes brands’ naturalness on a scale of 1 to 10, with 10 being completely natural — uncovered shifts in the natural positioning in several U.S. and European brands, including Avalon Organics, JĀSÖN, Annemarie Borlind and Melvita, all receiving higher ratings in 2014 when compared with prior years.
Meanwhile, James Russo, Nielsen’s SVP global consumer insights, stated that, overall, natural and organic beauty products are giving retailers something to be happy about. Such products experienced a 24% compound annual sales growth rate over the past four years — significantly outpacing the 2.7% growth for the total beauty category.
And, according to Nielsen’s recent beauty product claim survey of more than 1,000 adults, nearly half (46%) of respondents said they would be willing to pay more for “all natural” beauty products. In addition, 53% of respondents said “all natural” label claims are “very” or “moderately” important.
New Sunburn Alert UV-measuring stickers hit market
BALTIMORE — Sunburn Alert, the creators of sunscreen wristbands, has expanded its product line with new UV-measuring stickers that are now available in a variety of designs and colors.
The stickers, designed for both adults and children, measure Ultra Violet (UV) and Ultra Violet B (UVB) exposure and change color to indicate when it's time to reapply sunscreen or seek shade. The stickers, which work only when sunscreen is applied or sprayed directly to the sticker, start off white, transition to bright blue when activated by SPF sunscreen application, and then turn light blue when it's time to reapply sunscreen. When the sticker turns light yellow, the wearer has reached their maximum sun exposure for the day based on the SPF in their sunscreen.
According to the company, the Sunburn Alert products have received the National Parenting Center Seal of Approval and the company partners with the Shade Foundation and the Melanoma Research Alliance.
"UV measuring Alert Stickers are the next big thing in sunburn prevention," stated Andrew Levine, CEO of Sunburn Alert, which is owned and operated by JADS International. "Children love stickers, but they don't always love applying sunscreen. Our stickers make sunscreen application fun and children love the designs and watching the stickers change color with their level of sun exposure. They will quickly become a family favorite."
What’s Next: Product innovations from Makeup in New York
What’s Next is a new feature of DSN written by consumer beauty blogger Lonni Delane. The goal is to help give beauty merchants the cutting edge they need to stay ahead of the latest and greatest beauty trends. Feel free to share your thoughts either here on drugstorenews.com or email senior beauty editor Antoinette Alexander at email@example.com.
They make the makeup that women wear every day. They come up with the breakthrough product formulations and create the sleek, stylish packaging. Their name is not Estee Lauder or anything you’ve ever heard of — and they aim to keep it that way. A big part of their business model is doing their work without fanfare, letting their clients take all the credit. In the multi-billion dollar industry that is cosmetics, there are the companies that make the products and the companies that brand them and sell them.
At Makeup in New York 2014, the cosmetics manufacturers had their moment in the sun. This was the place to see the new, now, next of cosmetics while it was still just an idea — before the flashy, big name brands took an interest and made them your new favorite product or a smaller brand found the cool inventive product that would put them on the map. It was all wrapped into a two-day show in September in the Chelsea district of New York City. If we could take a crystal ball and see into the future of makeup, these are the new products we have a feeling we’d see there.
CTK Cosmetics Spinning Gasket Gel Eyeliner
CTK has developed a packaging innovation to end one of the biggest frustrations of women who love to wear eyeliner — the dried out pot. Considering that some high-end brands will charge as much as $40 for a mere fraction of an ounce, customers expect it to be good to the last drop, which sadly is often not the case. This beverage, airtight grade cap gives the product a one-tenth weight loss percentage compared with traditional foam lids.
In 2014, IT Cosmetics launched its Liner Love Gel Crème Liner with a strikingly similar airtight lid. Whether it worked with CTK to develop the packaging is information as carefully guarded as any state secret, but Jacqueline Finnan, VP of brand development, was happy to report that the product has been a hit. “We’ve had a very low rate of return and many customers repurchasing,” said Finnan.
Northwest Cosmetics Hot Pour Primer
This is one makeup product where the less you see it, the better it is. It comes in either stick form or compact and the consistency could be likened to a gel-solid deodorant. The Hot Pour Primer succeeds where cakey powders fail with a weightless, non-thickening formula and active ingredients that inhibit sebum. This strangely antiperspirant-like product bears a major resemblance to the breakthrough Mally Beauty Poreless Face Defender. However, it is not wet pressed and can be developed for clients at a range of price points.
Classic Cosmetics 100% Vegan Lipstick
There is a major push for sustainability and being eco-friendly in the cosmetics industry, and Classic Cosmetics combines this with a big trend for 2-in-1 lip products that deliver both excellent pigmentation and a healthy lip balm. This hydrating vegan lipstick can hold up to 200 times its weight in water. While there may be a few vegan lipsticks on the market, Classic Cosmetics do deliver superior products and excel in color with high concentrations of pigment in their formulas.
ICC Nail Care Line and Thermo Colours Line
ICC has taken the multi-step approach of a skin care line and adapted it to nail care. The same way a skin care regimen will involve products to cleanse, tone, exfoliate, mask and treat, ICC has developed creams, oils and masks for the nails that work in conjunction to improve the length, strength and appearance of nails.
ICC also has the Thermo Colours line of nail polishes, which adapt to the body’s chemistry and change colors, having the effect of a mood ring for the nails. As body temperature changes from one moment to the next, the nail color changes with it.