HEALTH

Matrixx Intiatives reports net sales jump

BY Michael Johnsen

SCOTTSDALE, Ariz. Matrixx Initiatives on Monday reported a net sales increase of 11% to $111.6 million for the fiscal year ended March 31, despite a dismal cough/cold season.

“In fiscal 2009, Matrixx produced strong results despite an unusually weak cold season and declining economic environment,” stated Bill Hemelt, acting president and COO, Matrixx. “Significant growth within our core group of products has offset declines in sales of cough and multi-symptom products. During fiscal 2009, the performance of our core products was highlighted by a 16% increase in cold remedy sales, primarily driven by a 49% increase in our patented cold remedy swabs. Additionally, the introduction of our Allergy Swab product contributed to a 29% improvement in total allergy/sinus sales.”

“The 2008/2009 cold season had the lowest incidence of illness since Zicam was introduced in 1999,” he said. “Despite the weak season, sales of Zicam products at retail outperformed the cough/cold category. For the 52 weeks ended March 22, retail unit sales (three-outlet syndicated scanner data, not including Wal-Mart or club stores) of Zicam products decreased approximately 1%, while the total cough/cold category declined approximately 3%, compared with the prior year. This resulted in Zicam products maintaining a 2% unit share of the category. Although the weak cold season slowed our rate of growth during the current year, we believe our advertising campaign increased awareness of Zicam products, particularly our swab delivery items.”

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Infant cereals without phytate may allow absorption of more nutrients

BY Michael Johnsen

BEIJING A study published April 28 in the World Journal of Gastroenterology indicated that removing phytate from infant cereals may have a beneficial effect on iron and zinc bioavailability when those infant cereals were reconstituted with water.

Cereals are considered a rich plant source of carbohydrate, proteins, vitamins and minerals, and are therefore are usually introduced to an infant’s diet between the ages of four and six months. However, cereals are also rich in antinutrients, which can decrease the absorption of such critical nutrients as iron, calcium and zinc because of their high ability to chelate and precipitate minerals.

The research was conducted by Carmen Frontela of the University of Murcia (Spain).

KelloggsDRSNhttp://www.centerstoregrowth.com

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New Elations formula delivers improved joint comfort

BY Michael Johnsen

CINCINNATI According to a recent clinical study, newly-formulated Elations drink supplement with increased boron delivers improved joint comfort in as little as six days, the Elations Company stated Monday.

“By increasing the level of boron, which studies have shown helps to address some of the causes of joint discomfort, we are providing consumers a fast, safe, effective way to obtain improved comfort for their joints,” stated Robert Sarama, Elations Chief Scientist. “These benefits coupled with the benefits of glucosamine and chondroitin and an easily-absorbed, refreshing, convenient drinkable form, osteoarthritis sufferers are addressing the source of discomfort and creating building blocks for healthier, more flexible joints.”

The new Elations formula will replace the current Elations product on store shelves beginning in May 2009. The addition of boron will not affect the price of the product, the company stated.

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