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Matador celebrates bold choices with new snack

BY Ryan Chavis

MINONG, Wis. — Matador Beef Jerky, a snack brand produced by Jack Link's Beef Jerky, has added Chili Lime variety to its line of products. The new introduction meets a consumer need for adventurous and unique flavors, according to the company.

“Today’s consumers are demanding more bold and authentic flavors when reaching for foods to fuel their on-the-go lifestyles,” said Amber Leong, brand manager, Matador Beef Jerky. “Madador Chili Lime Beef Jerky delivers a powerful explosion of flavor by combining two of the most popular flavors in snacking right now: chili and lime.”

Matador Chili Lime is packaged ina 3-oz. bag for snacking. Each serving packs 10 g of protein, is low in calories and is 95% fat free. Consumers can find the product at retailers nationwide for a suggested retail price of $6.99.

The Matador lineup also includes Original Beef Jerky, Peppered Beef Jerky, Teriyaki Beef Jerky, Sizzling Sweet Beef Jerky and snack sticks in three flavors: Original, Mild and Flamin’ Hot. Matador Beef Jerky is distributed by Frito-Lay North America.

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Hartman Group: Eating occasions transforming with the times

BY Michael Johnsen

NEW YORK — Snacking is an occasion that reflects the transformative changes occurring in modern eating, the Hartman Group noted with an infographic on Wednesday. As much as 65% of snacking today occurs after lunch. Midnight snackers account for 13% of snacking occassions.
 
The Hartman Group on Wednesday also released a comprehensive history blog around breakfast as an eating occassion, and how today's generation is approaching the iconic mealtime. 
 
"The new American weekday breakfast is moving from light, grain-based breakfast foods tied to old notions of nutrition to higher-satiety foods that consumers believe will give them sustained energy to cope with an unpredictable schedule," the Hartman Group wrote. "Traditional categories need to focus on making consumers feel full like the modern disruptors are doing so well: Greek yogurt, nutrient-dense bars and breakfast sandwiches."
 
From this an upmarket trend is emerging — the nutrient-dense breakfast sandwich. "Panera’s spinach power sandwich is slowly making the rounds in many an office park, allowing those who believe breakfast should be full of nutritious goodness the ability to fill up for an uncertain day ahead as well."
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Mediterra signs on with Acosta Sales & Marketing

BY Michael Johnsen

NEW YORK — Mediterra, a company that fields nutrition bars inspired by the Mediterranean Diet, today named Acosta Sales & Marketing as its U.S. sales agency.    
 
"Acosta represents the most prestigious brands in the food industry, and our partnership proves their inherent belief in the Mediterra bars," said Marty Hagge, SVP sales and marketing, Mediterra. "We're confident that the combination of our delicious and healthy bars with their sales skills will ensure Mediterra bars on shelves across America."   
 
"Occasionally, we find a product that emphasizes a particular lifestyle and Mediterra is one of these brands," said Mike Anderson, president of Natural Specialty Sales, a division of Acosta Sales & Marketing. "We're excited to help introduce the first on-the-go nutrition bar that adheres to the Mediterranean Diet. The combination of a clean ingredient label, interesting flavors and delicious taste creates a winning product line."
 
Mediterra recently launched six new flavors, including its first foray into savory-flavored bars that contain such healthful ingredients as sundried tomatoes, olives and basil. Other bars feature various fruits, vegetables and grains. All Mediterra bars are all-natural, non-GMO and gluten-free. The suggestged retail price is $1.99.
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