Mass merchandisers pop as the top destination for BTS shopping
On average, respondents made four trips to the store in order to complete their back-to-school shopping, according to an online survey of more than 500 AccentHealth viewers conducted in July. Likely due to discounts, the overwhelming majority of AccentHealth viewers are visiting mass merchants (96%) for their BTS needs, though 38% do shop BTS in the drug channel. To see more Patient Views, click here
Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to email@example.com.
Source: AccentHealth. To view the demographic breakdown of participants, click here.
Reckitt Benckiser sponsors Save the Children’s efforts to combat fatal diarrhea among small children
PARSIPPANY, N.J. — OTC drug and consumer products maker Reckitt Benckiser is working with a charity group to combat one of the leading causes of death in young children around the world.
RB said Tuesday that it had teamed up with Save the Children to help prevent child deaths from diarrhea. Diarrhea is the second-leading cause of death in children younger than 5 years. This year, RB sponsored its biannual Global Challenge to raise money for a children’s health product in Indonesia.
"The Global Challenges give RB employees the opportunity to participate in several global Save the Children projects that we support," RB senior brand manager for Finish and leader of the company’s Save the Children team Christine van den Broeck said. "The experience in Indonesia was so eye-opening, and truly showed how far funds we raise go to help children in need."
The Global Challenge, which took place in June, included 61 RB employees from 29 countries and such events as auctions, product sales and dress-down days, as well as the creation of a charity cookbook sold to communities in New Jersey. In total, the campaign raised $65,000, which was matched by RB, and the company hopes to raise $1 million for Save the Children in 2013.
NYX Cosmetics announces winner of 2013 FACE Awards
LOS ANGELES — NYX Cosmetics has announced Missy Lynn, face and voice behind YouTube channel Start2FinishMUA, as the winner of the 2013 Fine Artistry of Cosmetic Elites Awards.
On Aug. 24 at Siren Studios in Hollywood, California, NYX Cosmetics hosted the Second Annual FACE Awards, a multi-national competition to find the rising beauty star of YouTube. At the live makeup challenge event, Lynn’s talent in makeup artistry earned her the title of Beauty Vlogger of The Year, as well as the prize of $25,000, consultations with pro makeup artists and a year’s supply of NYX Cosmetics.
Lynn, an active duty member of the United States Air Force, began her YouTube channel in 2010, turning to YouTube and her growing community of subscribers as an outlet for her feelings and passion for beauty. She joined the NYX Cosmetics FACE Awards competition after receiving encouragement from one of her fans, the winner of last year’s NYX FACE Awards, Charis Lincoln (aka CharismaStar).
Earlier this spring, nearly 1,000 online beauty gurus entered the FACE Awards. After a series of video challenges, the YouTube public narrowed it down to six top finalists, who took to the FACE Awards stage to perform their final challenge.
"The NYX FACE Awards is such an empowering experience for the contestants," said Molly Sloat, trend director of Ulta Beauty. "Ulta Beauty is thrilled to support a platform that allows young talent to express themselves creatively."
Inspired by the ever-growing community of beauty vloggers on YouTube and across the web, NYX Cosmetics first launched the FACE Awards project in 2012. The 2012 NYX FACE Awards received more than 240,000 votes and a total of 27 million impressions. This year, votes and impressions are more than double last year’s competition.
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