HEALTH

The Martha Graham Dance Company joins GNC on specialty retailer’s ‘Respect Yourself’ media campaign

BY Michael Johnsen

NEW YORK — The Martha Graham Dance Company on Tuesday announced that two of its veteran principal dancers, Tadej Brdnik and Katherine Crockett, will be featured on billboards as part of GNC’s  new brand campaign, "Respect Yourself." Conceived and photographed by Peter Arnell for GNC, the "Respect Yourself" campaign celebrates individuals who live well by leading healthy lifestyles.  

"At GNC, we view dancers as elite ‘athletes’ who can inspire our consumers to live the best lives they can lead in terms of health and fitness," stated Joe Fortunato, chairman and CEO of GNC. "Our consumer is very lifestyle-focused, and this component of our ‘Respect Yourself’ campaign is a concrete demonstration and integral component of GNC’s mission in helping consumers live their best lives. Working with the Martha Graham Dance Company has enabled us to celebrate and support the arts as well as the physical achievements made by the dancers through their own commitments to fitness and health."

"Between GNC’s celebration of health and wellness and the Graham Company’s commitment to the extraordinary art and physical discipline we know as dance, it was a great time to celebrate individuals of such stature in the dance world," Arnell said.

The Martha Graham Dance Company worked directly with Arnell and his team of highly acclaimed artists and technical producers to shoot and film the campaign in late 2012. Six Graham Company dancers are featured in the multimedia campaign, which includes network and cable broadcast, outdoor spectaculars, national print and digital.  

A short dance film directed by Arnell will also be unveiled as part of the "Respect Yourself" campaign during the Martha Graham Dance Company’s New York Season, February 20 – March 3, 2013. The short film captures the current dancers practicing, juxtaposed with the insight into the dance company as seen through the eyes of Martha Graham.  


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Carma Laboratories introduces new packaging across entire Carmex line

BY Michael Johnsen

MILWAUKEE — Carma Laboratories on Tuesday announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label. 

“Extensive research went into this new look," stated Paul Woelbing, Carma Labs president. "With the expansion of our product line over the years, the new packaging helps customers easily identify our products and the specific skin care solution that they are seeking."

The new packaging displays updated label information sharing that Carmex products containing Sun Protection Factor  have been reformulated to use Broad Spectrum SPF. According to the Skin Cancer Foundation broad-spectrum sunscreen is recommended to offer protection against both UVA and UVB rays.

The packaging refresh also includes Carmex skin care products, including Hydrating Lotion, Healing Cream and Healing Ointment. The new packaging was initially reflected with the launch of the two newest Carmex lip balm products: Pomegranate-flavored Ultra Smooth Lip Balm and Lip Conditioner.


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Troy Healthcare inks Stopain sponsorship deal with AFL’s Philadelphia Soul

BY Michael Johnsen

HAZELTON, Pa. — Troy Healthcare on Wednesday signed a sponsorship agreement with the Arena Football League’s Philadelphia Soul for the 2013 season.

Troy Healthcare recently announced that Ron Jaworski, managing owner of the Philadelphia Soul, former Philadelphia Eagles quarterback and current ESPN Football analyst, has assumed the role of national spokesperson of its Stopain brand. “So many athletes are plagued with muscle and back pain, so there’s certainly a direct connection with the Stopain brand," stated Thomas Cicini, president and CEO of Troy Healthcare. "And we found the Philadelphia Soul fan base to be extremely interested in team sponsors and loyal to their products. This partnership is highly relevant to our brand and will help us increase awareness for Stopain with Arena Football fans and professional sports."

"I truly believe in Stopain," Jaworski said. "It has helped me manage pain relief from years of playing professional football. Partnering Stopain with the Philadelphia Soul is a natural extension of our relationship and will surely prove to be advantageous for Stopain’s brand visibility." 


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