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Mars VP throws pitch at Red Sox game for good cause

BY Allison Cerra

NEW YORK — On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

LeBel, who serves as the company’s VP sales in-store solutions and grocery/value, threw the first pitch at the Aug. 2 Red Sox game at Fenway Park, which garnered donations for the FACE Foundation and the Lawrence Boys Club. LeBel and Craig Hall, general manager for sustainable snacks at Mars, presented a $5,000 donation to Fred Lynn for the FACE Foundation and $2,500 for the Lawrence Boys Club.

“It was an honor to throw the ceremonial first pitch at legendary Fenway Park,” LeBel said. “But to be able to do so and support two very worthy charities at the same time is really special and I’m thrilled that Combos was able to use its team sponsorship for both of these great causes.”

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Snyder’s-Lance expands distribution network with Greer acquisition

BY Allison Cerra

CHARLOTTE, N.C. — Snyder’s-Lance announced it has acquired a snack food distributor serving the Rhode Island, eastern Massachusetts and New Hampshire markets.

The company said it has acquired all of the issued and outstanding shares of George Greer Co. Greer distributes Synder’s-Lance’s Cape Cod, Lance, Archway and Stella D’oro brands, as well as other leading brands and private-label products.

"We’re excited to expand our direct store delivery distribution system in New England with the addition of Greer," said Ed Good, president of S-L Distribution, a subsidiary of Snyder’s-Lance. "Leveraging the strengths of Greer is a great way for us to extend the reach of our DSD network, expand service for our customers and enhance the long-term opportunities for our independent operators in the region."

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Jack Link’s turns up heat

BY Allison Cerra

MINONG, Wis. — Jack Link’s is combining its beef jerky with hot sauce brand Cholula.

New Jack Link’s Cholula hot sauce beef jerky delivers a blend of beef jerky with flavor and heat, the company said. The new product is available in a 3.25-oz. resealable package and carries a suggested retail price of $5.99.

"The combination of these premium brands and iconic flavors resonate well with our consumers and are a natural fit in quality and reputation," Jack Link’s Beef Jerky brand manager – innovation Kevin Papacek said. "Jack Link’s new Cholula hot sauce beef jerky provides consumers with convenience, satiety, protein and guilt-free snacking, all wrapped up in the flavor and heat of Cholula’s hot sauce."

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