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Mars unveils updated corporate website

BY Allison Cerra

MCLEAN, Va. — Mars said its global corporate website, Mars.com, now includes a summary of its "principles in action," which reflect the company’s history, commitments, goals and challenges.

The "principles in action" encompasses the following themes: health and nutrition, supply chain, operations, products and working at Mars. It also describes Mars’ businesses: pet care, chocolate, Wrigley, food, drinks and symbioscience.

"What most people know about Mars is that we have a portfolio of brands that are loved by billions of consumers around the globe," Mars president and CEO Paul Michaels said. "What they might not know is that we are a diverse, privately-owned corporation with more than 65,000 associates, and that we have built our business on Five Principles — quality, responsibility, mutuality, efficiency and freedom. These principles unite all of us at Mars across generations, cultures and languages.

"While we have always engaged with our communities and our partners, we recognize that we have an opportunity to expand our communication to a broader audience," Michaels added. "Very reasonably, people want to know that they are choosing to support brands and companies that live up to their responsibilities to their associates, consumers, customers, suppliers, communities and the environment. I am proud that delivering against these responsibilities is at the very heart of who we are, and has been for generations."

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Perry’s Ice Cream relaunches Buffalo Bills Brownie Blitz

BY Allison Cerra

BUFFALO, N.Y. — Perry’s Ice Cream has relaunched an ice cream flavor that commemorates a National Football League team.

The Buffalo Bills Brownie Blitz ice cream, which is the official ice cream of the NFL team Buffalo Bills, originally was introduced in 2008. This year, the ice cream is getting a makeover to reflect the Bills new helmet design. The Buffalo Bills Brownie Blitz features premium French vanilla ice cream with laces of fudge and brownie pieces, Perry’s Ice Cream said.

Buffalo Bills Brownie Blitz is available at at retail locations across Western New York, including Tops Markets, Shurfine Markets, Wegmans, Wilson Farms and other regional supermarkets.

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Ehrmann launches new yogurt line

BY Allison Cerra

MISHAWAKA, Ind. — Ehrmann has introduced a line of all-natural Bavarian low-fat yogurt.

Packaged in 5.3-oz. cups that feature a blend of creamy yogurt and real fruit, each variety of yogurt, including blackberry-pomegranate, blueberry, cherry, peach and strawberry flavors, contains 150 calories or less, 7 g of protein per serving with only 1.5 g of total fat, Ehrmann said.

Ehrmann said that its all-natural Bavarian low-fat yogurt will be available at such retailers as Shaw’s, Tops and more.

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